Kendall Jenner Launches Tequila Brand In Ribbed Crop Top

Rebecca Cukier

Kendall Jenner is making her 818 tequila brand happen. The 25-year-old supermodel, until now the only member of her family without a fully-fledged brand, is gearing up for the official launch of her drinks label tomorrow, and it was busy on the star's Instagram as she promoted the whole thing today. Posting for her 164 million followers on Sunday, the E! star showed off her cute summer style and her upcoming merch, and it clocked her 2.9 million likes in just two hours. Check it out below. 

818 Tequila

Gettyimages | Eamonn M. McCormack

Scroll for the photos. Kendall made February headlines for announcing the arrival of 818, a brand named after the Calabasas zip code she resides in. All good looks and with a slightly-naughty eye roll, the catwalk queen updated from a wood-paneled bar setting, seen seated at a table and in cute, pale pink, and ribbed crop top, flashing her abs and holding up two bottles of her tequila.

Looking stunning and sandwiching her head between the chunky bottles, the Calvin Klein face wrote: "You can get yours tomorrow in Cali."


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The willowy-limbed star, who is fresh from a raw and honest reveal about her anxiety, exuded confidence as she even added a little cowboy-hat emoji, with fans quickly wishing her congratulations and the best of luck. Kendall had initially faced backlash over her decision to branch into alcohol, with users on Twitter stating that the model knows nothing about tequila. Turns out, Kendall has spent a ton of time researching the popular beverage, and she knows her stuff. See more photos below.

4 Years In The Making

Back in February, Kendall announced: “[For] almost 4 years i’ve been on a journey to create the best tasting tequila. after dozens of blind taste tests, trips to our distillery, entering into world tasting competitions anonymously and WINNING (🥳) ..

"3.5 years later i think we’ve done it! this is all we’ve been drinking for the last year and i can’t wait for everyone else to get their hands on this to enjoy it as much as we do! @drink818 coming soon," she added. Scroll for more photos!

It's A Family Thing

Business is, indeed, booming for the Kardashians, with the latest seeing 40-year-old Kim Kardashian officially becoming a billionaire. While Kim runs her KKW Beauty and SKIMS clothing lines, sister Kylie Jenner continues with 2015-founded Kylie Cosmetics and Kylie Skin.

Meanwhile, 36-year-old Khloe Kardashian has expanded her Good American line to gym wear, shoes, and swimwear, with 42-year-old Kourtney Kardashian recently having celebrated two years since the launch of her Poosh lifestyle brand. "Momager" Kris Jenner is even reported to have filed patents for a beauty brand.