While his pink-hued beverage had been in quiet talks since September 2019, rapper Post Malone has finally revealed the details of his latest venture. In an Instagram update posted on Wednesday, May 13, Malone posted a picture of himself in a suit seated in the back of a car and holding a wine glass filled with a pink drink.
In the caption, he simply wrote the handle "@maison9wine" followed by a heart emoji. The handle took Instagram users to a profile with only three photos and over 30,000 followers.
The Grammy-nominated multi-platinum music artist, his manager Dre London, and the rapper's friend, James Morrissey, are the masterminds behind the new spirit. In an interview with Forbes, London revealed the decision to start the new business was inspired after a "wine-fueled hangout" with actor Mark Wahlberg. Malone met Wahlberg after the two starred in the Netflix original film, Spencer Confidential.
"We started going to Mark Wahlberg's house, and he has this crazy wine collection. Post started getting this acquired, expensive wine taste. All of a sudden, he's this expert wine palate drinker guy," London said.
In the matter of seven months, the rapper and his team went from discussing wine to visiting wine connoisseurs in Dublin and the south of France. By September 2019, the wine was completed. One of the first outsiders to test the goods was Apple Music DJ Zane Lowe during an interview with Malone at the winery in the French Riviera where the new concoction was created.In the recorded 40-minute interview, which can be seen on YouTube, the 24-year-old producer explained the name of the rosé, Maison No. 9.
"I was watching something ghosty, a spooky show, and they were talking about tarot cards and I heard them mention nine of swords. I did a little research and they said it was for anxiety," Malone explained. He further went on to say how he wanted people to have something to drink after a long, anxious day where it seemed like nothing was going right.
The light pink wine came in a clear glass bottle that was designed to resemble the top of a castle. Malone and his team worked with award-winning winemaker Alexis Cornu to create the rosé blend, which included Grenache, Merlot, Cinsault, and Syrah. Maxim described the wine as having "intense-but-inviting aromas of ripe pineapple, pears and strawberries with hints of French desserts" along with a crisp, dry finish.
Maison No. 9 will launch nationally in June. Fans will be able to make pre-sale orders and the official release announcement will be posted on Maison No. 9's social media and website.
The bottle will come in three sizes: 750ML priced at $21.99; 1.5ML for $44.99; and 3L for $89.99.