Kaia Gerber Earns Calvin Klein Cash In Her Undies

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Rebecca Cukier

Kaia Gerber is earning her cash while in skimpy undies. The 20-year-old model and daughter to Cindy Crawford continues to prove her endorsement potential on social media - alongside fronting Marc Jacobs' Daisy fragrance, Kaia is a Calvin Klein face, with a recent photo showing her going #mycalvins.

Calvin Klein's underwear campaigns continue to channel major '90s vibes, also using high-profile celebrities including supermodel Kendall Jenner and singer Justin Bieber. See why Kaia's welcome in the CK family below, plus what she might have earned.

Keeping It CK

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Scroll for the photo. Kaia is making headlines right now via her famous ex. SNL star Pete Davidson, who briefly dated Kaia, is now seemingly loved up with 41-year-old makeup mogul Kim Kardashian. Kaia, meanwhile, is freshly single after splitting from beau Jacob Elordi.

The photo, posted to Kaia's Instagram, showed her flaunting her rock-hard abs and tiny waist while in a classic, sporty, and logo-branded undies set in black. CALVIN KLEIN was written across the lingerie in white, with Kaia posing in an ordinary indoor setting.

See The Photos Below

A swipe right brought the leggy beauty on the floor and in front of a mirror, with fans seeing her supermodel limbs while in a different underwear set - Kaia also reappeared on a couch, plus rocking cozy loungewear socks. The photos, now sitting at over 300,000 likes, came with a simple caption, one shouting out the well-known American fashion giant.

"#mycalvins @calvinklein @renellaice," Kaia wrote. Quick to leave a like was 20-year-old model and daughter to Lisa Rinna, Amelia Hamlin. Swipe for the gallery below, scroll for more.

What's The Pay?

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Kaia didn't use a #ad, although Instagram doesn't seem to require the disclaimer when a partner status is in place. Pay on the platform correlates with the following - the higher the fanbase, the higher the paycheck. Per experts at Vox:

"Influencers with up to 1 million followers can get $10,000 [per post], depending on the platform, and 1 million followers and up, you’re getting into territory where they can charge $100,000. Some can even get $250,000 for a post!" More below.

Mourning The Loss Of Virgil Abloh

Kaia's most recent post sees her honoring the tragic loss of Off-White designer and Louis Vuitton's former creative director Virgil Abloh - he passed aged 41 last month.

"In a world where smiles are too rare, and kindness is even rarer, there was you. with your laughter and your light and your positivity. i would look to you when it felt like everything was spinning and somehow you always made it go quiet," Kaia wrote, adding: "You saw people, and through your art you gave them the courage to be themselves. thank you for everything you taught me. taught us. you changed the world."