Hornets' Kelly Oubre Shares Details Of New Clothing Brand 'Dope$oul'

Aside from his impressive performance on the court, Oubre Jr. is also known as one of the best-dressed players in the NBA. Recently, the veteran small forward took his love for fashion to the next level. According to NBA.com, Oubre Jr. has launched his clothing brand, Dope$oul, at a pop-up event during New York Fashion Week on Friday night.

The first limited capsule collection of Oubre Jr's clothing brand Dope$oul is set to be officially available on the market this fall.

Dope$oul's first limited capsule collection featured nine pieces at the New York Fashion Week. As NBA.com noted, some of the outfits that were shown on Friday night include a grey “Rebirth” hoodie, a black “$till” hoodie, a grey “Unbound” tee, a black “Malibu” tee, black “Message” Sweats, cargo denim pants, black flare jeans, a puffer jacket, a “Reincarnated” rug, a branded baseball cap, and ski mask.

Some NBA personalities supported Oubre Jr. in the event, including Jordan Clarkson of the Utah Jazz and Shai Gilgeous-Alexander of the Oklahoma City Thunder.

In a recent interview with Mike Destefano of Complex, Oubre Jr. answered several questions regarding his new clothing brand Dope$oul. The veteran small forward also revealed to Destefano the main reason behind the release of Dope$oul.

“I just want to inspire the youth and the dope souls around the world who don’t have the same circumstances to pretty much feel confident in themselves and make decisions for themselves unapologetically,” Oubre Jr. said. “This is just the warm up for real.”

As of now, Oubre Jr. doesn't seem to have any problem working on his fashion business and preparing for his first year with the Hornets. However, when the 2021-22 NBA season officially starts, he said that he would be obliged to focus more on his basketball duties.

When he comes up with a new idea while he's away, Oubre Jr. said that he would just send the design to his team and let them handle everything. Oubre Jr's staff for his clothing brand includes a graphic design team, a project management team, and his fiancee, Instagram model, Shhy.