Nicki Minaj may front Mercedes-Benz, but she isn’t the only celebrity being snapped up by automotive giants. Dove Cameron has taken to Instagram to pose on her Fiat – the picture’s “paid partnership” and “#ad” labels point towards what appears to be the actress’ latest promotion. The video is eye-catching, light-hearted, and it’s showing the Descendants star at her best.
The 23-year-old is seen rocking her signature long blonde hair as she poses on a black Fiat. Matching the vehicle is Dove’s outfit – her leggings and cut-out top are all-black, although her Nike sneakers throw in some whites. While the video is about the car, fans would likely disagree. Dove’s sportswear is as tight as it is stylish, and it isn’t holding back on showing the actress’ athleticism.
Reclining on the car, Dove is seen throwing her hair back, scrunching her face into a giggle, and throwing out her Hollywood smile. She does briefly speak into the camera, but the video comes with no sound. Instead, fans have a caption – Dove has explained that her photos were “blurry.” Her solution was to post a video. Dove has, however, called the footage a “cringey video.” She then thanked Fiat for what is “by far my favorite car i’ve ever driven.”
Fan comments have been picking up on the vehicle. Well, as long as Dove is involved. One left their thoughts in a reply.
“Wanna go shopping with u in this car.”
Cameron replied.
“@derekscobedoo beep beep i’m outside,” she wrote.
Celebrity promotion on Instagram has become almost inevitable. Kendall Jenner promotes Proactiv, Tiffany & Co., and Calvin Klein. Likewise, Adidas and Longchamp. Her sister Kylie Jenner appears to have fewer brands to her name, but the Kylie Cosmetics CEO will take to the platform with her Teami Blends ads. The slimming teas are also promoted by Cardi B, Jersey Shore‘s Nicole “Snooki” Polizzi, and Teen Mom OG‘s Maci Bookout. Instagram is now a carousel of celebrity faces and the brands they proudly represent. Ariana Grande has just been signed to Givenchy. Travis Scott fronts Saint Laurent.
Dove appears to select her promotional work carefully, though. Offers likely fly in on a daily basis for this Emmy Award winner. While Cameron could easily cash in from fitness or makeup promotions, she seems to have largely avoided the promotional hamster wheel. Clearly, though, this Fiat offer was just too good to resist.
Cameron’s vehicle video had racked up over 277,000 views within 50 minutes of being posted. Dove has 25 million Instagram followers. She is followed by major celebrity faces including Ariana Grande, Bella Thorne, and Modern Family‘s Sarah Hyland.