There are three physical features that experts reveal make up the women who surround President Donald Trump. This has given birth to something called the ‘Mar-a-Lago face’ trend. The trend has gained popularity recently in some plastic surgery offices.

Mar-a-Lago‘s face has been the topic of conversation before, especially as an internet trend in 2024. The trend was publicized after images of all the ladies of Trump’s inner circle came out. Kimberly Guilfoyle, Lara Trump, Kristi Noem, Ivanka Trump, Melania Trump and Laura Loomer, were identified with some alleged features which were common.

It was Joan López Alegre who just reiterated the Mar-a-Lago face controversy. Joan, who is a communications professor at the Universitat Abat Oliba CEU in Barcelona, appeared in an El Pais interview. A number of experts in the field discussed the plastic surgery necessary to reach something they address as ‘Trump eugenics.’

Anyone who has a ‘Mar-a-Lago face’ is suspected to have undergone exaggerated visible facial fillers, Botox, and extreme tanning, as per the El Pais article.

Santiago Martinez Magdalena, a professor at the Public University of Navarra, explained in an essay that “cosmetic procedures generate a specific, surgical kind of beauty linked to an aesthetic eugenics with ‘the Caucasian model as a hygienic and normative horizon, the choice of working models and the exposure of the body as the focal point.”

However, it’s not just the women. Julian Sancton, Hollywood journalist, added, “And it’s not just the women: Few of us can remember the content of former Florida Rep. (and former prospective attorney general) Matt Gaetz’s RNC speech last summer, so fixated were we on the new elfin arc of his eyebrows. (And the less said about George Santos and his Botox habit the better.)” In fact, as per a latest Radar article, this trend is booming in plastic surgery offices even now, despite the criticism online.

But why is it called ‘Mar-a-lago’ face? Professor Joan López Alegre explains, “Donald Trump left New York because there he was seen as a tacky millionaire, while in Florida, his aesthetic makes more sense.”

It is even significant in Magdelena’s theory that the ‘access to cosmetics and cosmetic surgery’ creates a homogenous look. And the author says that combined with their affluence, estates, and businesses, this creates the opportunity for these Trump-circle individuals to ‘brand themselves.’

The brand, or the plastic surgery trend is what sets them apart from other politicians, sending a clear message that they can afford the excess, as per Magdelena. For the celebs who have the tans, botox actually barely works, and let’s not overlook the big hairstyles. All of these send a message, homogenize, or maybe find yourself out of the inner political circles.