Stella McCartney threw a carnival party at town hall in north London on Wednesday to celebrate her third in-house collection of children’s wear, a project she began working on after several seasons designing children’s clothing for retail outlet GAP.
In attendance was Kate Moss who spoke about “The Waltzer” a popular ride in the UK:
“The waltzer was my absolute favorite as a kid,” adding, “Up and down, round and round, and you scream if you want to go faster. It’s the best!”
Among other supporters in attendance were Laura Bailey, Avery and John Frieda, Camilla Al Fayed, and Bay Garnett.
The “British Fairground” theme went off with great success as McCartney walked around and met as many children as possible.
Speaking about bringing her collection “in-house” she said:
“Working with Gap was all part of the journey. Now, there are fewer limitations, and you get to be your own boss,” while adding, “I hope these clothes let kids express themselves and enjoy being kids.”
Stella McCartney also revealed to WWD that some of her adult designs have trickled down into her children’s wear:
“Not much trickles up from the kids’ collection, but there is a little Linda shoe – named after my mother – and a kids’ one. And sometimes I can even manage to squeeze myself into the size 12 tea dresses – I love them so much.”
I have to give it up to the designer, she definitely knows how to target her core demographic while making parents happy as well. Are you a fan of Stella McCartney’s children designs?
