The Mobile Marketing Association (MMA) today announced the finalists for its annual awards shindig, the 2011 Mobile Marketing Awards.
The finalists encompass some of the world’s biggest brands, including Coca-Cola, Giorgio Armani, Pepsi Max, Pringles, and Converse. All will be fighting out across categories such as ‘Branding,’ ‘Innovation,’ ‘Best Product Launch’ and more.
The winners will be announced at the MMA Awards Gala in Los Angeles on November 17th. MMA bossman Greg Stuart had this to say:
“The over 25% increase in submissions from all over the world is indicative of how mobile marketing is being embraced by major brand marketers everywhere as integral to their marketing mix. Chosen from an extraordinarily competitive field of entrants, our finalists showcase the immense potential of the mobile medium.”
Yeah, thanks, Greg. Here’re the finalists in full:
BRANDING
Coca-Cola and UM and McCann Worldgroup Ltd. for “Coca-Cola Summer Campaign” Hong Kong / APAC Converse and R/GA for “Converse The Sampler” USA/NA OMO washing powder and BRANDTONE for “OMO ‘DOOR TO DOOR CHALLENGE’ – BRANDTONE mobile engagement” South Africa/EMEA Louis Vuitton and Ogilvy France for “Louis Vuitton” France/EMEA
CROSS MEDIA INTEGRATION
Pringles and Crispin Porter + Bogusky for “Pringles Crunch Brand App” Old Navy and Crispin Porter + Bogusky for “Old Navy Records” Coca-Cola and Scholz & Volkmer GmbH for Coca-Cola “Snowglobes” iPhone Application Germany/EMEA National Geographic Society and One to One Interactive for “National Geographic Kids Almanac 2012 QR Code Campaign” USA/NA
DIRECT RESPONSE
Pepsi MAX for “Cut to Max – Clubhouse in the Corn” USA/NA Situation Sthlm and Mobiento for “Sms is King!” Sweden/EMEA Unilever and BRANDTONE for “SUNLIGHT LAUNDRY BAR – BRANDTONE Mobile engagement campaign” South Africa/EMEA Garanti and Rabarba for “Garanti-The Last Person on Earth Who Doesn’t Use Online Banking” Turkey/EMEA
PRODUCT/SERVICES LAUNCH
MINI / MINI and MOBILE DREAMS FACTORY for “MINI COUNTRYMAN” Spain/EMEA Lawry’s and R/GA for “Lawry’s Digital Dinner Bell” USA/NA HBO and PHD for “HBO GO” USA/NA Peugeot and NAVTEQ Media Solutions for “Peugeot RCZ launch” UK/EMEA
PROMOTION
Coca-Cola and UM and McCann Worldgroup Ltd. for “Coca-Cola Summer Campaign” Hong Kong / APAC United Airlines and Barrie D’Rozario Murphy for “Promotion for Travel Options” USA/NA Pepsi Co. and Rabarba for “Pepsi- Content In a Bottle” Turkey/EMEA Mobiento for “What the … fast” Sweden/EMEA Mars Canada and Proximity Canada and for “M&M’s Find Red” Canada/NA
RELATIONSHIP BUILDING
Syniverse for “Text4baby Campaign —National Healthy Mothers; Healthy Babies Coalition” USA/NA Dressbarn and MSLGROUP Americas for “dressbarn Mobile Fashion Club” USA/NA Nike+ and R/GA for “Nike+ GPS App” USA/NA Hennessy V.S.O.P. and Cherrypicks for “World’s first location-enabled Augmented Reality Vision; iPhone and Android App”
INNOVATION
Converse and R/GA for “Converse The Sampler” USA/NA ESPN and Wieden + Kennedy for “WatchESPN” USA/NA Coca-Cola and UM and McCann Worldgroup Ltd. for “Coca-Cola Summer Campaign” Hong Kong / APAC Old Navy and Crispin Porter + Bogusky for “Old Navy Records”
SOCIAL IMPACT
Giorgio Armani and R/GA for ” Aqua di Gio Armani Drops for Life App” Waterfall Mobile for “Waiting for ‘Superman’ Social Action Campaign” YoungAfricaLive & Praekelt Group for “YoungAfricaLive” Busday and TELiBrahma for “Busday gets buzzier”
MOBILE MARKETING ACADEMIC OF THE YEAR
Jeff Rohrs and Morgan Stewart for “SUBSCRIBERS, FANS & FOLLOWERS” William F. Humphrey, Jr., MBA ; Debra A Laverie, Ph.D. for “Brand Community and Location Service Social & Mobile Research” Ramin Vatanparast
