Marriott is cutting out its automatic daily newspaper delivery to guest rooms, becoming the first major hotel chain to scale back its print paper service.

Marriott says it’s seen a 25 percent drop in newspaper demand by guests. “I visit more than 250 hotels a year, and more often than not, I’m stepping over unclaimed newspapers as I walk down the hallway,” says CEO J.W. Marriott, Jr.

Starting this month, you’ll be asked at check-in whether you want to receive the paper outside your door in the morning. You can opt to get USA Today , The Wall Street Journal , a local paper, or nothing at all.

Marriott says it was the first major hotel company to start offering automatic paper delivery about 25 years ago.