Karoline Leavitt is the Trump’s White House press secretary and is no longer an unknown name. She is the youngest press secretary in U.S. history and is no stranger to public scrutiny. She is one of the most visible faces of the White House after President Donald Trump and has her fair share of fans and critics.
She is known not only for her political views but also for her distinctive and bold makeup style. In a recently surfaced beauty breakdown, Leavitt has revealed the secrets behind her signature look. This has led to sparking fascination and criticism in equal measure.
View this post on Instagram
Karoline Leavitt’s aesthetic has been widely dubbed as part of the “Republican makeup” trend. It is a term that describes the preference among some conservative women. It includes sharp contours, matte finishes, and heavy eyeliner.
Her beauty routine has full-coverage foundations, noticeable blush and bronzer, and dramatic eye makeup. This is all carefully curated for a polished and commanding presence.
This glam-forward approach has become a visual trademark among several right-leaning female public figures. Walking on the same path, Karoline Leavitt has leaned into it completely.
Her consistent appearance across press briefings, media events and even on her wedding day demonstrates her loyalty to this trend. This beauty trend has become her identity, which is both personal and political.
Karoline Leavitt has also proven that glam doesn’t have to come at a luxury price. She opts for affordable and accessible brands. These choices resonate with many women who want to achieve the same camera-ready finish without the luxury markup.
View this post on Instagram
Among her preferred products is the Too Faced Born This Way Liquid Foundation. It is priced at $47. The product is known for its long-wearing coverage and flawless matte finish. The foundation is a favourite among beauty lovers who want full glam with a soft-focus effect.
Leavitt reportedly primes her skin with Benefit’s POREfessional Primer. It is a cult-favorite that blurs imperfections and keeps makeup intact throughout long days under harsh lighting.
Her choice of eyeliner? A precise, waterproof gel that maintains its sharpness through speeches, photos, and unpredictable weather alike.
View this post on Instagram
Even on her wedding day, Leavitt didn’t deviate far from her signature look. While professional artists helped her get the glam, the result stayed true to her usual aesthetic. She has her defined eyes, contoured cheeks, and a smooth matte base.
Critics might label the look as heavy-handed, but supporters see it as a celebration of consistency, confidence, and style.
Leavitt’s beauty choices have not gone unnoticed or uncriticized. Social media users and commentators from across the political spectrum have weighed in. While some praised her put-together appearance, others mocked it as overly stylised or “dated.”
Still, many acknowledge that in the high-pressure world of politics, where image and messaging go hand in hand, Leavitt’s bold look is a strategic form of self-branding.
Here are some of Karoline’s iconic looks.
Like most of the republican women representatives, Karoline surely loves her tan.
Sharp contouring and a heavy handed bronzer are part of Ms. Leavitt’s typical make up look.
Ms. Leavitt can use a little less foundation though, but we digress.
