Major League Baseball (MLB) and Yahoo! announced the debut of MLB.com Full Count, a new online video offering that would allow fans to follow live MLB action throughout the remainder of the regular season.
Starting next year, MLB.com Full Count will cover the entire regular season and will expand its distribution to mobile and tablet devices.
Expressing his aspirations for the partnership with MLB, Ken Fuchs, Yahoo! Media Network vide president, said:
“This product continues our seven-year relationship with MLB.com and builds on our leadership as the No. 1 general sports site online. MLB.com is one of our most innovative partners, and they have delivered a product that will provide avid baseball fans a fast-paced daily destination to follow their teams and the biggest games, players and moments as well as unique video and integrated solutions for our advertising partners.”
MLB.com Full Count features live look-ins to key plays and pivotal moments and in-progress video highlights from around the league, as well as statistical data and historical footage relevant to the day’s action. Additionally, fans can pause the live action or navigate back to content from earlier in the video stream to catch up on events from earlier in the day. MLB.com Full Count also includes an embedded Twitter feed for tracking MLB.com insiders, Yahoo! baseball reporters, expert analysts choosing upcoming live looks and social media activity buzzing around live MLB games.
The new offering doesn’t talk about any pricing. So, is this free? What happens with MLB.tv , the paid service offering of MLB? Also with Yahoo! naming this new offering, Full Count, it can only mean one thing in baseball for both batter and pitcher: this is make or break.
