Starbucks is giving away free coffee! Kind of.
The coffee company is hoping to inspire a little generosity by giving away free coffee. But before you get too excited you should know that there’s a little bit of a catch. In order to get your free coffee, you have to buy the person behind you the beverage of their choice.
CEO Howard Schultz writes:
“Our customers do amazing things everyday… The gesture is small, but the act is endlessly inspiring…In times like these, small acts of civility like these make a big difference. We’re hoping this small motivation will encourage you to be the spark of connection that helps bring us all a little closer at a time when showing our unity is so important,”
Schultz said that he wanted to do something to counteract the ongoing dysfunction in congress.
“(I’m) utterly disappointed by the level of irresponsibility and dysfunction we are witness to with our elected political leadership.”
What do you think about Starbuck’s new promotion? Do you think this is a good way to inspire generosity and charity?
The promotion isn’t likely to have any actual political effects but it will help Starbucks sell a few cups of coffee.
The Entrepreneur writes:
“(It’s) just a promotion, with a marketing plan and strategy behind it. Come to Starbucks. Buy our product. Feel good about yourself.”
OK, so maybe it’s just a promotion to help Starbucks sell more coffee. But at least it’s making people feel good.
— bRaD Weston (@bweston) October 9, 2013
— Kristi Waite (@kristiwaite) October 9, 2013