Redwood City, Calif. and New York, N.Y. – October 27, 2009 (Inquisitr Wire) — Flock, the social web browser, today announced its partnership with Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. This new, free and highly customizable version of Flock is available for download at http://flock.univision.com in either Spanish or English. The Univision.com edition will be the first offering of Flock 2.5 to be available in Spanish.
“Our U.S. Hispanic audience will now be able to stay connected to their favorite Spanish-language content and all of their friends using a secure social web browser,” said Kevin Conroy, president of Univision Interactive Media, Inc. “We’re very excited about the unique user experience we’ve developed in partnership with Flock, and we look forward to continuing to deliver the best possible Web experience for our users.”
This free and highly customized social media browser connects users to the most extensive source of Spanish-language content, while keeping them linked to their email and the most popular social networking and media sites. Simple drag-and-drop functionality enables easy sharing of photos, videos, text and more to a friend’s profile on Twitter, Facebook, MySpace or other social media sites in Flock’s People Sidebar. Through the FlockCast feature, users can also ‘broadcast’ their public actions to multiple locations at once.
The exclusive Univision.com edition of Flock includes access to news, entertainment and sports feeds, as well as a default Univision.com homepage tab and search capability. The custom social media browser also features “favorite” bookmarks, media streams of popular Univision.com videos and photos, and persistent links to other areas of Univision.com.
There are more than 22 million Hispanics online today and the Spanish-language online market growth will continue to outpace the English-language market growth into the foreseeable future.1 In third quarter 2009, there were nine million global visits to the homepages of Univision.com’s social media properties: Mi Página, forums, and chat.2 More than 40 percent of Hispanics who are active social networkers visit social media sites such as Facebook and Twitter on a daily basis.3
“Univision.com is a leading provider of online Spanish-language content in the United States,” said Shawn Hardin, CEO of Flock. “Flock is excited to expand its offering to serve the preferences of the Hispanic community in the United States, and Univision.com is the ideal partner to team up with to deliver an experience that combines good friends and great content.”
The browser can be downloaded at http://flock.univision.com.
1 Simmons NCS/NHCS Spring 2009 Full Year, Population Adults 18+ (Apr08 – June09); “Online” defined as online computer services, do you use – yes
2 Univision.com Worldwide Traffic Analytics, MRC Accredited, 3Q 2009
3 2008 Forrester Custom Research, Based on Hispanic Adults who visit social networking sites