Habbo Signs with Cint to Build Youth Panels Across the Globe

Helsinki, Finland – September 24, 2009 (Inquisitr Wire) – Sulake, the company behind Habbo, the world’s largest virtual world for teenagers, has signed an agreement with online research company Cint to build youth panels across the globe. The panels are already available to access in Cint Panel Exchange, a global platform for managing online panels where market researchers can login and buy access to online sample in a secure, controlled environment.

Habbo has so far set up and started recruiting 32 panels across Europe, North and South America and Australia. The response from members has been impressive with over 60,000 members joining the Brazilian panel in the last two months, 15,000 in the US and over 10,000 in the UK and Germany. Habbo can already claim to have one of the largest teen panel networks in the world and the number of members grows daily.

Emmi Kuusikko, Director of User and Market Insight at Sulake, comments:

“Not only have we added another revenue stream for Sulake, we now have the opportunity to survey our members around the world and find out more about their opinions and preferences. We also see this as an excellent way to provide another appreciated service, which reinforces our brand with our members.”

Lauri Löfveblad, Cint Country Manager for Sweden, Norway and Finland says:

“This is an exciting opportunity to offer our clients access to teenagers. This next generation of consumers is a group which until now has been a difficult for researchers to find, particularly in an environment which is in compliance with market research industry guidelines. What’s great about this opportunity is that Habbo earns an income from the panel activity, while their members appreciate receiving credits that can be used in their local Habbo community.”