Wouldn’t it be great to know if your neighbor is as informed about the upcoming presidential election as you are? Wouldn’t you love to know who the people on your street are who plan to vote and who they will vote for in this year’s historical election?
A self-service data analytics provider called Alteryx has created a 2016 Presidential electoral app that can show you which way people are leaning in the election in your neighborhood down to the zip code. Simply type in your address and zip code.
The predictive app includes various data sources (age, gender, race, geographical location, etc) and predicts the outcome of U.S. voters at a hyper-local level.
The survey was conducted online as part of Survey Monkey’s 2016 Election Tracking project.
Alteryx Predictive and Spatial Analytics Power Unique “Down to the Zipcode” Presidential Preference Application. Alteryx is the leader in self-service data analytics and launched its Decision 2016 Presidential Election app after placing predictive and spatial analytic capabilities within the platform.
President and COO of Alteryx, George Mathew, said that the application leverages Survey Monkey’s ability to deliver millions of datapoints on the electorate.
“Alteryx has taken SurveyMonkey‘s hi-fidelity data and harnessed advanced analytics to understand voter preferences during
this seminal 2016 cycle.
“All national politics are ultimately local. This application will be relevant to anyone who wants to understand the micro-targeted view of the voter population and how they are segmenting across the political spectrum.”
Looking at data that considers local area factors allows the app to make “hyper-local” predictions of voting behavior.
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“Our next-generation Election Tracking product delivers, in a few clicks, what historically has taken weeks of analysis. Alteryx is a complement to our dataset.
“Their analytics behind the hyper-local data can reveal interesting nuances such as the demographics of swing counties or metro areas, which is where the election will be decided.”
According to Alteryx, historical presidential data for more than 3100 U.S. counties are pulled into the application and cleansed, blended, and prepared before being used to create a generalized, boosted-regression model. The thousands of records from Survey Monkey are combined with other data to create a much more focused, proprietary model designed to accurately predict what the electoral preferences will be.
The forecast will be so accurate, it will dive down to the Census Block level for the 2016 U.S. presidential election. The final results are then output to Carto and Tableau Public for viewing purposes.
Experience the app for yourself: http://www.alteryx.com/alteryx-election-app.
With a lot of voters still undecided on who they will vote for in the 2016 presidential election, aren’t you curious about which candidate your neighborhood is leaning towards?
In 2016, voters are between a rock and a hard place, deciding whose version of untrustworthiness they can deal to live with, Hillary Clinton’s or Donald Trump’s.
Does America go with experience? Or does America go with change?
[Featured Image by Joe Raedle/Getty Images]