Drake has been keeping fans eagerly awaiting the arrival of a new music video since dropping his fourth studio album, Views, back in April, but it looks like Drizzy is finally gearing up for the release of a new video after director Spiff TV took to Instagram earlier this week to drop a hint about the status of Drake’s rumored video for “Child’s Play.”
It’s been four months since Drake released his highly anticipated Views album and despite not having dropped a music video since October with the release of “Hotline Bling,” Drake’s fourth studio album was recently certified triple platinum by the RIAA, Hip Hop DX reports.
While Drake continues to enjoy the success of his chart-topping album and subsequent “Summer Sixteen Tour” alongside rapper Future, some fans are growing impatient with the lack of news from Drake regarding the arrival of his music videos for “One Dance” and “Child’s Play,” both of which were heavily rumored to drop prior to Drake’s OVO Fest back in July.
Last month, Drake seemingly hinted that a new video project was on the way after he took to Instagram to share a series of Polaroid-style photos with the caption, “Coming soon,” prompting speculation that the photos in question were from the set of his long-awaited “One Dance” music video that was shot on location in South Africa in late June.
Just weeks later, one fan site obtained footage of Drake supposedly shooting a visual project at V Live in Houston, which was later confirmed to be the music video accompaniment for “Child’s Play” after a casting call sheet later surfaced requesting extras for a “fight scene” at the Cheesecake Factory for Drake’s video.
While Drake has yet to confirm rumors of an impending video for “Child’s Play,” director Spiff TV recently opened up to Billboard about his work on the project before calling the music video both “special” and “epic.”
“The ‘Child’s Play’ video is gonna be epic,” Spiff TV explained to the site. “Drake had the vision and it’s gonna be special. Like the way Michael Jackson used to shoot his videos. Together, we killed the s***.”
“[Drake] wants to put [the video] out before OVO Fest,” Spiff TV continued, “so I just got a new edit right now. You’ll be surprised to see the cameo and the lead roles.”
While the video didn’t make the July 30 deadline for Drake’s star-studded OVO Fest in Toronto, Spiff TV recently gave an update to SOHH in which he admits that the highly anticipated project is “one of the longest videos I’ve ever shot” before calling the music video “legendary.”
“The ‘Child’s Play’ music video is going to be legend. Just remember that. Legendary. Legend,” Spiff TV revealed. “This was one of the longest videos I’ve ever shot. We shot it at a lot of locations and at a lot of different cities. Just legend. Remember that.”
While Spiff TV didn’t offer a firm drop date for the “Child’s Play” music video, the director did take to Instagram earlier this week to hint that the project is “coming soon to a theater near you.”
The news comes on the heels of reports suggesting that Drake is planning to drop his Views-related videos via a new visual project titled, Please Forgive Me, after dropping a hint about the project via Instagram on August 14.
This seems to explain the lack of video releases pic.twitter.com/cKI7Xqmiws
— The6Track (@the6Track) August 15, 2016
— Complex (@ComplexMag) August 15, 2016
When do you think Drake will release his new visual project, Please Forgive Me?
[Photo by Paras Griffin/Getty Images]