Is Britney Spears getting too old for the music biz? If her record label is to be believed, she very well may be.
Britney Spears has become known as the comeback queen of today’s pop culture scene, having repeatedly fallen into obscurity only to take the world by storm and find a place back on top of the industry once again. Britney is now in the midst of yet another attempt, what with her extremely successful (and very racy) performance at the Billboard Music Awards and the upcoming release of her hyped-up single “Make Me (Oooh).”
Although Spears has been able to make a comeback on multiple occasions in the past, though, is it possible she is getting too old to do it again?
British publication The Sun recently talked to some of Britney’s label insiders about Spears’ recent performance, especially the one involving “Make Me (Oooh),” and what they had to say did not exactly inspire confidence in the current state of Britney Spears.
“The single has been a nightmare for everybody involved,” an anonymous source said about Britney Spears’ “Make Me (Oooh).”
“When it came down to the final version of the track, the label just didn’t like her voice and the producers were struggling to make it work with the recordings they had.”
That’s definitely not what an ageing pop star (especially one who makes a living from performing live) wants to hear. And no artist of any age wants to hear that her label does not appreciate her voice anymore and has to tamper with existing recordings to come up with a workable product.
Nonetheless, reports pop music source Breathe Heavy, Britney’s people are desperate to put out “Make Me (Oooh)” in time for it to be included on 2016’s summer airplay playlists, and they have been working hard in emergency meetings to polish the track up. It does not bode well for Spears herself, though, that the label’s primary strategy for making her single more appealing is adding elements that distract from Britney’s performance.
“They’ve tried to find someone to add some guest vocals to strengthen the track instead of finding time in Britney’s schedule to re-record – but they’ve really struggled. It’s been very stressful, the track should have been out a long time ago now.”
It is speculated that one of those featured artists may be rapper G-Eazy, as Spears uploaded an Instagram photo with him on June 3.
— billboard (@billboard) June 3, 2016
As cool as a G-Eazy and Britney Spears collab might be, though, the fact that the label feels it is needed is very bad news for Spears and her fans, as it strongly indicates her career may be on the decline.
Britney’s voice may be faltering as she gets older, but the sex appeal and sensual charisma that also played a huge role in making her a world-renowned sensation again and again is still going strong. In fact, as the Inquisitr has noted previously, Britney Spears has, as of late, been attempting to get even racier than ever with her outfits, her performances, and her public image.
The costume designer for Britney’s Las Vegas residency show, Piece of Me, elaborates on the increasingly scant getups the singer has been donning to cater to fans.
“They are hotter and sexier, showing more leg, more cleavage, and more midriff.”
At least Britney still has her physical attributes going for her, but is it enough to pull off another comeback?
Another very real possibility is that Spears is simply experiencing a slump due to lack of inspiration, sickness, or some other issue.
After all, Britney’s label has had some very positive things to say about her in addition to the negative.
“She’s found a really great groove, and she’s working with some new, young producers. We have an A&R person working on the project that’s just really been able to thread the needle, and I’m really excited about it…we’re waiting for her to finish the album,” said RCA Records rep Joe Riccitelli.
And, Britney also looked great filming the video for “Make Me (Oooh)” a few weeks ago.
Do you think Britney Spears’ recent struggles with her label are a cause for alarm or just a temporary fluke? Either way, do you think Britney will be back on top in a few months?
[Photo by Kevin Winter/Getty Images]