Krispy Kreme Celebrates 78th Birthday With Exciting Deal For Customers
Krispy Kreme is celebrating its 78th birthday today with birthday cake-themed doughnuts, drinks, and a one-day-only deep discount on a dozen doughnuts.
Folks across the country today can satisfy their sweet tooth and get a dozen Krispy Kreme original glazed donuts for $.78 after purchasing one dozen of any variety of doughnuts at regular price.
In honor of the Krispy Kreme 78th birthday celebration, the company is offering two birthday cake-flavored treats for a limited time. The Krispy Kreme Birthday Cake Chiller is as “a sweet, creamy cupcake-flavored iced beverage topped with whipped cream and sprinkles,” according to the promos for the new flavor.
The Birthday Cake Batter Doughnut at Krispy Kreme is billed as “a delicious doughnut filled with a blend of Kreme and birthday cake batter-flavored filling, topped with a cheerful yellow icing and bright confetti sprinkles.” Both of the special new flavors will be available for purchase through August 30.
As previously reported by the Inquisitr, Krispy Kreme changed its doughnuts-only menu for the first time in its history last year during its 77th birthday celebration. The new Krispy Kreme CEO believes the brand has a huge gap to fill and intends to do just that in the coming year. Tony Thompson took the helm at the popular doughnut shop chain in June.
Krispy Kreme CEO and executive chairman James Morgan said the company plans to “leverage cravings” by using its tantalizing doughnuts as a springboard to other items on the new menu, such as lunch sandwiches served on a sweet bedding, ice cream, and maybe even the addition of cereals and candles to its stores.
Krispy Kreme CEO Tony Thompson had this to say about the future of the 77-year-old doughnut chain.
“You have a big advantage when you have an iconic, craveable brand. Krispy Kreme can leverage this in ways other brands can’t.”
Before taking charge of the doughnut chain, Thompson, 47, was the chief operating officer at Papa John’s Pizza. Krispy Kreme’s public image and stock prices have reportedly been on a roller coaster ride for several decades. Earlier this week, the company’s stock prices his a nearly 52-week low of $15.42 per share.
Krispy Kreme reportedly plans to open 80 more stores, about 15 of which will be in the United States. There are currently about 860 locations in operation, and about 600 of the doughnut shops are outside of the United States.
Buy any dozen, get 2nd dozen Original Glazed for 78 cents today https://t.co/YlwCzdCbLe
— krispykreme (@krispykreme) July 10, 2015
Like Starbucks and Dunkin’ Donuts, Krispy Kreme appears to believe that adding to the original concept of its restaurants will be very good for business. Krispy Kreme also sells bagged coffee at some of its locations.
[Image via: James R. Martin/Shutterstock.com]
