Vox Media has acquired Revere Digital, owner of the influential technology business news website Re/Code.
Re/Code is just 18 months old, and was founded by veteran journalists Kara Swisher and Walt Mossberg, formerly of The Wall Street Journal.
Though Swisher and Mossberg were successful at developing AllThingsD and making it a popular destination for technology news at The Wall Street Journal, reports say they have struggled to get Re/Code the desired readership.
According to comScore, the Re/Code attracted 1.5 million unique visitors in April 2015, while Vox Media attracted 53.2 million in the United States across all of its sites.
Swisher and Mossberg confirmed the reports in a post, and said that the nature of the site would not change just because it is now owned by Vox Media.
“We want to assure you that this combination is designed to bolster and enrich Re/code, and that we will continue to publish under the same name and leadership, with editorial independence. We will also continue to hold our signature Code conferences, and even add new ones, again with the same core team and the same philosophy.”
Vox Media owns one of Re/Code’s biggest competitors, The Verge. Swisher and Mossberg dismissed concerns, even saying the competitors would now work together on some projects.
“We plan as well to collaborate where appropriate with Vox Media’s current and very successful tech news site, The Verge. While the two sites occasionally overlap, we have focused on the business of tech, while The Verge has focused on covering tech from a lifestyle perspective.”
Jim Bankoff, the chief executive of Vox Media, said that a study showed a mere 3 percent overlap in content between the two sites, according to The New York Times.
Bankoff was on board with not changing Re/Code, saying that being part of Vox Media will only allow it to get better.
Though much will stay the same, Nilay Patel, editor-in-chief of The Verge, did mention a few changes to make the two tech news websites more of a team.
“Re/code‘s tremendous reviews team of Lauren Goode, Katie Boehret, and Bonnie Cha will join the Verge staff, and Walt Mossberg will be writing reviews and columns for both sites…. It’s an exciting expansion of our already best-in-the-business tech news and reviews team, and I can’t wait to see what they do with The Verge‘s incredible platform and resources.”
Another valuable part of the deal for Vox Media is the Code Conference, which has grown to attract some of the giants in the technology world over the past few years such as Steve Jobs, Larry Page, Mark Zuckerberg and Bill Gates.
Vox Media plans to expand the franchise of the conference, after sources close to Vox Media said that the company envied the influence of the conference but admitted it would be a tough act to follow.
Vox Media is one of the fastest growing media companies in the industry, and owns other successful websites such as SB Nation, Curbed and Eater.
[Photo By Brian Ach/Getty Images]