Google is really big, but exactly how big? Google now officially handles 25 percent of all North American internet traffic. This is a huge increase in Google’s footprint on the internet, when only three years ago Google claimed six percent of internet traffic.
This news come from a new report released by internet monitoring company Deepfield. CNN says the report shows that more than 60 percent of users connect to Google at least once a day, whether on laptops, smartphones, media streamers, game consoles and other devices in North America.
To put it in perspective, the report shows that Google now gets more traffic online than Facebook, Netflix, and Twitter put together — a new record for the internet.
In recent years Google’s huge growth has lead to major building projects all over the world. The internet giant now has data centers on four continents. Another expansion has involved thousands of servers, called Google Global Cache servers, being rolled out in many areas. These servers allow Google to store popular things like viral videos for easier public access.
Craig Labovitz, the founder of internet data company Deepfield, says the report on Google’s size is “astounding.” He says that the most interesting finding was not just how big Google is now, but how fast it has grown. In just the last year, Labovitz says, it’s incredible “how pervasive Google has become … throughout the North American internet.”
Google gets most of its use from people viewing and uploading YouTube videos. But their other services, including search, add up to help put Google on top. The company has also been expanding internet provider services through their Google Fiber project, CNET News reports.
While it is difficult to measure anything with certainty on the internet, Deepfield’s report shows that even if the numbers are wrong, Google is without a doubt the king of North American internet.