Jay-Z is quickly turning Roc Nation Sports into a powerhouse agency that’s already grabbed the attention of popular athletes, and now the hip-hop mogul can add Kevin Durant to the list. The 24-year-old superstar for the Oklahoma City Thunder is planning a move to Roc Nation in hopes of taking his brand to the next level.
Robinson Cano, a Major Leaguer for the New York Yankees, was the first to make the move to Roc Nation, and now athletes from other popular sports are joining in. Roc Nation became an instant hit after being announced in collaboration with Creative Artists Agency (CAA), which is already known as one of the premier sports agent groups in the United States.
After Cano’s jump, WNBA player Skylar Diggins followed suit and joined the group. For her graduation from Notre Dame, the popular rap artist gave her a shiny new Mercedes Benz.
Geno Smith, the recently drafted quarterback by the NFL’s New York Jets, was the next athlete to make waves by joining Jay-Z and Roc Nation. Since signing with the sports agency, the NFL has put together an investigation to see if any policies were broken through the deal.
According to a report by Yahoo! Sports, Kevin Durant is now planning to take his talents to Roc Nation, which will end his run with Landmark Sports and Rob Pelinka, who is also Kobe Bryant’s agent.
“KD doesn’t want a traditional NBA agent anymore,” an NBA source told Yahoo! Sports on Friday night. “He wants Jay-Z to handle his branding. …He had a chance to be with his idol and couldn’t say no.”
Bringing in Durant will be Roc Nation’s biggest signing yet, and with the way the agency is growing there are surely more superstars to come. According to ESPN, other athletes such as New York Giants wide receiver Victor Cruz and Philadelphia Eagles wide out DeSean Jackson are also interested in joining Roc Nation and CAA.
Do you believe Kevin Durant is making the right decision by joining Jay-Z and Roc Nation Sports?
[Image via Creative Commons | Mikamote]