Maluma’s Topless Calvin Klein Ad Trends Online & Sends Fans Wild

Maluma attends the Loubicircus Party by Christian Louboutin at Musee des Arts Forains as part of Paris Fashion Week.
Victor Boyko / Getty Images

Maluma is one of the many high-profile celebrities who are a part of the latest Calvin Klein ad and he shared a still from his new campaign to his Instagram account on Friday.

The “11 PM” hitmaker can be seen topless in the photoshoot, wearing a pair of Calvin Klein jeans. In his most recent Instagram upload, Maluma lifted up his white vest overtop his head, showing off his wet, muscular body. The Latin star displayed the large tattoos he has on his biceps, as well as the one on the left side of his chest. The small chain around his neck was also visible.

The photograph — shared in black-and-white — saw Maluma posing in front of a white staircase with his arms in the air. He looked directly at the lens with a smoldering expression and seemed right at home in front of the camera.

The “HP” chart-topper is known for sporting numerous hairstyles. For this photoshoot, he rocked short dark hair that was shaved on the sides. He just recently had longer hair that was blond, as shown in an Instagram upload from four days ago.

In the span of one hour, his post racked up more than 800,000 likes and over 11,100 comments, proving to be an instant hit with his 49.4 million followers.

As soon as the images from the campaign hit the web, Maluma started trending on Twitter, as he appeared to send his fans into a meltdown.

“No one talk to me for the next 24 hours. I will be busy looking at these Maluma pics from his new Calvin Klein ad,” one user wrote.

“Cause of death: MALUMA FOR CALVIN KLEIN,” another shared.

“Maluma in the new Calvin Klein ad… clean up on aisle ME,” remarked a third fan.

“Maluma is a whole SNACK,” a fourth admirer commented.

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“Papi Juancho” ???? #MYCALVINS @calvinklein

A post shared by MALUMA (@maluma) on

The latest ad also includes Kendall Jenner, Lil Nas X, Justin Bieber, and others within the same campaign. In the video advertisement where the celebs speak over their clips, Maluma posed in black underwear. In one frame, he is captured close up, sticking his tongue out while resting his hands on his head.

Maluma is no stranger to impressing fans with his looks. Last year, he attended his first-ever Met Gala event and had social media swooning over him. As previously reported by The Inquisitr, he represented Jeremy Scott, the creative director of Moschino, for the event. The theme of the night was “Camp: Notes on Fashion,” so the singer wore a smart-fitted white tux suit that was covered in sparkly tassels, along with black shoes. He shaved his head for the occasion and sported a buzz cut.