Florida Burger King adds beer, reason to go to Burger King

Kim LaCapria - Author

Jun. 15 2013, Updated 9:43 p.m. ET

The marketing geniuses at Burger King have finally found a way to get people to want to eat their food.

Get them sauced first. And not with that sad zesty onion ring stuff. Burger King’s “Whopper Bar” in South Beach will be offering Anheuser-Busch and MillerCoors brand beers alongside their standard burgers, fries, and mechanically separated chicken shaped into appetizing crowns and fingers. If the idea sticks, touristy places like LA, Las Vegas and New York could see beer at Burger King, too.

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A beer in a specially designed aluminum bottle at BK will set you back $4.25, or a $2 upcharge to value meals. Marketing experts say the move is an attempt to boost flagging fast food sales in a down economy, as well as wedge into the under-30 market. Beer in fast food restaurants isn’t unheard of in other parts of the world, and a Starbucks affiliated retailer sells wine and beer in a US location. But beer at Burger King is a first in the US.


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