Blonde Electra, a sister act pop duo, shared a kiss on the lips Sunday, causing outrage online during the final of The X-Factor reality show competition. But mostly, viewers were simply bewildered by what the real-life sisters were hoping to accomplish by smooching in seemingly intimate fashion on national United Kingdom television.
Blonde Electra consists of sisters Jasmine "Jazzy" King and Natasha "Ruby" King, who are ages 24 and 22 respectively. They are known as much for their eccentric behavior and quirky public image as for their electronic brand of hip-hop style music.
And that eccentricity was on full display Sunday. After the sister act was the first of 16 finalists in the competition to be eliminated, they came back on stage in the final show to join the remainder of the season's contestants.
Then, without warning and for no apparent reason — and with former Spice Girl Mel B looking on — the two Electra Sisters proceeded to lock lips.
The seemingly innocuous if rather unusual kiss sparked immediate reaction in the forum where immediate reactions are most often expressed in our current media environment, Twitter.
British radio personality Lucy Horobin was among the first to chime in, declaring, "You should NOT kiss your sister like that." Others declared the sister kiss "creepy."
A flood of Twitter outrage ensued, with at least one Twitter user even declaring that the "incest" kiss between the two sisters constituted a setback for the cause of gay and lesbian rights.
And btw what was with Blonde Electra. That was so awkward to watch with my family #XFactorFinalResults
— Nimrah Qamar (@NimrahQamar) December 14, 2014
Blonde Electra got me like #XFactorFinal pic.twitter.com/Ep1nD9K6Oo — Tovia Louisé (@ToviaaLouise) December 14, 2014
Blonde Electra are actually degrading the lgbt rights movement by claiming that their incest kiss was lgbt
— get out (@GlitterHoe) December 15, 2014
Another Twitter user wondered how the Blonde Electra sister duo somehow managed to continue singing even as their lips were pressed together. "Funny that," remarked the Twitter poster. Fran Newman-Young of the British reality series Made In Chelsea dismissed the sister kiss as a "desperate publicity stunt."
I wonder if there will be any more desperate publicity stunts this eve... — Fran Newman-Young (@francesca_ny) December 14, 2014
Not everyone was filled with outrage, however.
@BlondeElectra Blonde Electra kiss was one of the highlights of TXF final last night! I would die for a follow from these girls! :) x
— M. (@MarcelaSanguini) December 15, 2014
Desperate though the stunt may have been, but it clearly worked as the swarm of media coverage following the kiss has apparently overwhelmed the outrage.