Apple's industrial design team has just gotten smaller after losing three of its major players, according to a report from The Wall Street Journal. The team, which consists of roughly two-dozen people, is led by one of Apple's most popular names, CDO Jony Ive. Ive and his team are known for their contributions to the design of many of Apple's products, including its iPhone and iPad.
Rico Zorkendorfer and Daniele De Iuliis, who have been with the company for a collective total of more than 35 years, have recently made the decision to step away from their respective roles, according to reports from sources familiar with the situation. Another member of the team, Julian Hönig, who has been with the company for over 10 years, reportedly has plans to leave in the coming months, sources have also revealed. According to the report, Zorkendorfer explained that he will be taking a break from work to focus on his family, De Iuliis didn't immediately respond to requests for comment, and Hönig refused to comment.
"This group is all-powerful in Apple," explained Neil Cybart, who runs Above Avalon, an Apple analysis website. "Industrial designers have the final say over the user experience found with Apple devices, and they really do work like a family in a way. No one would argue, though, that new blood is a bad thing."
The shakeup to Apple's core design team is reportedly linked to the company's decision to pause its creation of new products to focus on its subscription services. Earlier this year, Apple unveiled its media bundle, which included all-in-one subscription services for music, TV, and news, as previously reported by The Inquisitr.