Ubisoft Wants A Better Relationship With PC Gamers

Ubisoft is looking to improve its relationship with PC gamers.

Although the company has made a name for itself in the console market, Ubisoft is still struggling to earn the respect of PC gamers. In an effort to foster a better relationship, the company is making some changes to the way it does business.

Uplay director Stephanie Perotti recently told MCV that Ubisoft is listening to complaints PC gamers have with the service in an effort to make things better.

She explained:

“Announcing all these partners for Uplay and a wider choice of PC games, it shows our commitment to PC, and we want to improve out relationship with the PC community. We are always seeking to improve. We took a lot of that feedback on board. With every game on PC we are improving. ‘Far Cry 3’ and ‘Assassin’s Creed III’ on PC were very high quality.”

According to PC Gamer, Ubisoft has already attempted to please PC gamers by removing the “always on” DRM requirement. However, it would appear the company still has a way to go before everyone is on-board with these improvements.

One way Ubisoft is hoping to lure players back into the Uplay shop is by offering a number of titles from its direct competitors. In addition to games from Warner Bros., Telltale, and Bohemia, the online store will feature a handful of major franchises from the likes of Electronic Arts.

Ubisoft’s Chris Early said in a statement:

“Making our biggest franchises like ‘Assassin’s Creed’ and ‘Far Cry’ available on Origin is a great way of exposing even more PC gamers to these great titles and giving them another choice in where and how they buy their games. Also, by adding excellent titles from EA to the Uplay shop, we’re taking another important step in making Uplay the most rewarding set of services available to our customers.”

Are you impressed with Ubisoft’s efforts to improve its relationship with PC gamers?