SavageXFenty: Fenty Beauty Founder, Rihanna, Drops Lingerie Line Launch Date

Ashley Hoffman

Rihanna surprised fans and dropped a launch date for her new sexy lingerie line, SavageXFenty. RiRi took to Instagram and announced on National Lingerie Day that she will be releasing her lingerie line worldwide on May 11, 2018, according to People magazine. Rihanna also posted a series of photos in anticipation of her launch date.

"can't wait for you to see what's coming!! MAY 11 at 12:01 am EST Keep up at SAVAGEX.com"
"Bet ya didn't know it's#nationallingerieday???? got a lil treat for my ladies.... #SAVAGEXFENTY is coming to you worldwide on MAY 11th!!... Exclusively on SAVAGEX.com!! Head there now to peep the live countdown."

The SavageXFenty website revealed that the lingerie line looks to be pretty inclusive when it comes to sizes for women. When users go to the site, they are immediately directed to an email sign up. Upon sign up, you can indicate your bra size from 32A up to 44DDD. In addition to these sizes, an "other" option is also added.

"A firm launch date could not be learned, but sources said TechStyle has been working on the project for more than a year and samples have already been produced."

Fenty Beauty was launched in September of 2017 and is already on track to outsell Kylie Jenner's Kylie Beauty and Kim Kardashian's KKW Beauty.

However, WWD has now reported that Fenty Beauty received five times Kylie Cosmetics' sales in just its first month. In Fenty's second month of operation, its sales were 34 percent higher than Kylie's.

Fenty Beauty has since expanded to include eyeshadows and lip products. Fenty Beauty has the highest amount of African American and Hispanic consumers, according to Refinery29. Fenty Beauty also has a strong base of Asian consumers, leaving white customers as it's smallest consumer group.

"I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with... That was really important for me. In every product, I was like: 'There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.'"

"The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for... I didn't care how long it took, I was going to make sure that we covered most skin tones. Diversity and inclusivity are important to the brand. I hope that fans, makeup lovers, and makeup artists feel that."

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