SavageXFenty: Fenty Beauty Founder, Rihanna, Drops Lingerie Line Launch Date

"A firm launch date could not be learned, but sources said TechStyle has been working on the project for more than a year and samples have already been produced."

Fenty Beauty was launched in September of 2017 and is already on track to outsell Kylie Jenner's Kylie Beauty and Kim Kardashian's KKW Beauty.

However, WWD has now reported that Fenty Beauty received five times Kylie Cosmetics' sales in just its first month. In Fenty's second month of operation, its sales were 34 percent higher than Kylie's.

Fenty Beauty has since expanded to include eyeshadows and lip products. Fenty Beauty has the highest amount of African American and Hispanic consumers, according to Refinery29. Fenty Beauty also has a strong base of Asian consumers, leaving white customers as it's smallest consumer group.

"I wanted things that I love. Then I also wanted things that girls of all skin tones could fall in love with... That was really important for me. In every product, I was like: 'There needs to be something for a dark-skinned girl; there needs to be something for a really pale girl; there needs to be something in-between.'"

"The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for... I didn't care how long it took, I was going to make sure that we covered most skin tones. Diversity and inclusivity are important to the brand. I hope that fans, makeup lovers, and makeup artists feel that."