For a number of weeks, Facebook has experienced backlash and scrutiny over the data breach with a data analysis company. The social network announced this past Wednesday it was terminating partnerships with large data brokers following the data breach of 50 million users.
The suspension of political consultancy Cambridge Analytica unraveled apparent problems over how user data was utilized. According to Reuters, Facebook is under pressure to improve its handling of data after it was publicly known that troves of information from 50 million Facebook users ended up in the hands of the data firm.
At the same time of ending partnerships with data companies, Facebook also made tweaks to its privacy settings. In other words, it was giving users greater control of their information in just a few taps.
"While this is common industry practice, we believe this step, winding down over the next six months, will help improve people's privacy on Facebook," according to a statement by Graham Mudd, a Facebook product marketing director.
Facebook has been known to be an effective marketing channel to target everything from products to services. As mentioned in the above report, the social channel has authorized advertisers to target advertising based on the data collected by Acxiom Corp and Experian PLC.