T-Mobile USA Chief Technology and Innovation Officer Cole Brodman spoke at the Open Mobile Summit in San Francisco today and he focused his message on the companies investment in the Google Android operating system.
Mr. Brodman spoke about the success of the Motorola Cliq, the companies upcoming Samsung Behold II and the T-Mobile G1 and T-Mobile MyTouch devices, all of which are featured in the companies Q4 line-up.
Coles comments about myTouch usage trending offered some insight into T-Mobile Customer Data Usage:
- About half myTouch users visit the Android Market at least once per day.
- 80% of myTouch users browse the web at least once per day, and 2/3 say several times per day.
- Nearly half of myTouch users say they have “completely customized” their myTouch.
- More than 40% of myTouch users access social networking sites multiple times per day.
He also talked about the success of the Android Market which has grown to over 12,000 applications, while specifically focusing on the T-Mobile AppPack, an Android market features that shows off 3rd party applications that have been developed by T-Mobile developers and include both free and paid offerings.
This month T-Mobile will even receive their very own channel on the Android Market for apps, while the Android Market will launch carrier billing features to streamline customer services efforts while purchasing applications.
Developers will also be able to visit developer.t-mobile.com to pitch their apps for a daily “featured apps” spot in the channel, a great way for T-Mobile to show customers apps they believe to be the best of the best.
So what’s the point of all this brew-ha-ha with open development, streamlining billing processes, etc? According to T-Mobile USA:
T-Mobile’s goal is to be the easiest carrier to do business with and the most open to new innovation.
If they can stop stupid data issues from occurring it could be a great time to be a T-Mobile USA customer.