Despite Complaints, McDonald's And Burger King Insist On Gender-Specific Toys

Stacey Cole

McDonald's and Burger King are being grilled by customers for giving out gender-specific toys. The fast food giants are in hot water for selling toys based on kids' genitalia.

McDonald's and Burger King are under fire for asking "is it for a boy or girl?" every time a customer asks for a Happy Meal or Kids Meal, respectively. Although the fast food giants have been criticized for offering gender-specific toys for years, the issue has been revived on social media over the weekend.

McDonald's and Burger King are plagued by hundreds of complaints from their customers for still offering gender-specific toys in 2017 despite many toy stores dropping gender labeling years ago.

A customer from New Zealand took a swipe at McDonald's for asking her if she was ordering a Happy Meal for a boy or girl. In a Facebook post, which has generated nearly 3,500 comments in less than four days, Imogene Louise slams the fast food giant for offering gender-specific toys.

Ms. Louise's post triggered a global uproar, with many commenters agreeing with the mother and others slamming her for worrying about such a trifle.

The woman criticizes McDonald's for giving out gender-specific toys based on kids' genitalia and says her daughter loves cars and "anything with wheels," adding that if she was given the choice between a toy vehicle and a Barbie doll, "the vehicle would win nine times out of 10."

Ms. Louise is urging McDonald's as well as other fast food chains such as Burger King, who still believe in "ridiculous boxes society calls gender," to let the kids decide what kind of toy they would like to get.

"Let the children decide what they would like, rather than letting their reproductive organs decide for them."

McDonald's seems to agree that children should be free to get the toys they like regardless of their gender. The company also revealed that in the next few months it'll be offering the choice of books with Happy Meals.

Burger King UK's official Twitter account responded to Ms. Fairs's complaints by asking the frustrated mother to direct an email to the company's customer feedback.