8 October 2009 (Inquisitr Wire). – PubMatic (www.PubMatic.com), a global company that provides premium online publishers with a full service solution to manage and monetize non-guaranteed inventory, today announced that The Huffington Post (www.huffingtonpost.com) will use its technology for ad revenue management and brand protection. PubMatic lifts publisher revenue by uniquely optimizing each ad impression in real-time sold through secondary ad channels such as ad networks and exchanges. PubMatic was selected by The Huffington Post as a partner after the site conducted a trial of PubMatic’s technology.
PubMatic benefits online publishers through:
-Increased Revenue: more revenue from ad networks and ad exchanges through the use of PubMatic’s Ad Price Prediction technology
– Brand Protection: managing channel conflict between The Huffington Post’s growing sales force and ad networks, and providing tools to manage advertiser blocklists, creative policies and immediately eliminate unwanted creative
– Management and Efficiency: streamlining ad operations processes with support for managing ad network relationships and an integrated reporting dashboard
“PubMatic is excited to bring our platform for publisher monetization to a leading online news brand such as The Huffington Post. Our strong track record of delivering improved monetization and management capabilities for the Internet’s top properties shows how we’ve been pioneers and innovators in optimizing ad revenue for premium online publishers,” said Rajeev Goel, Co-Founder and CEO of PubMatic.
“The Huffington Post looks forward to tapping PubMatic to help monetize its large audience,” said Eric Ashman, Chief Financial Officer of The Huffington Post. “PubMatic will help HuffPost use technology to automate and optimize our non-guaranteed inventory. This will help us strengthen our position in direct channel sales and deliver more comprehensive packages to advertisers.”
According to Nielsen Online, The Huffington Post is one of the fastest growing news sites and it is continuing to expand in other mediums such as mobile. PubMatic’s technology will enable The Huffington Post to expand its revenue optimization.