Relaxer Recall? L'Oreal SoftSheen-Carson Optimum Amla Legend No-Mix No-Lye Relaxer Burned Scalp, Caused Balding, Claim Lawyers

Paula Mooney

The latest buzz about chemical relaxers potentially causing baldness is one of the reasons the natural hair movement has swung into a full swing. As reported by TMZ, the L'Oreal product called the Softsheen Carson Optimum Amla Legend Relaxer Kit by Optimum is responsible for two women suffering scalp burns so bad that the relaxer caused hair loss, according to lawyers Ben Meiselas and Mark Geragos.

As seen on the product page on Amazon, the relaxer is called "an easy no-mix, no-lye cream relaxer kit that ensures an easier relaxing process for unified results and superior respect for hair fiber integrity." However, the attorneys claim that their clients experienced anything but an easy relaxing process when they used the L'Oréal product. They don't just want $5 million in damages for the celebrity-touted relaxer, as reported by TMZ, but they also want the product pulled from the market so that no other women will have to experience the negative effects they've experienced. The publication posted one before-and-after photo of a woman with healthy-looking hair on the left, and hair that appears fried and damaged on the right.

The lawsuit is replete with the kinds of bad reviews being left on the product's Amazon page -- coupled with good reviews -- that claim the large amount of damage the relaxer has done to those suing the company.

"I am completely bald on the front portion of my head."

"My 26-year-old daughter is upstairs crying her eyes out because her hair is gone."

"My 26-year-old daughter is upstairs crying her eyes out because her hair is gone."

On Amazon, a mix of good and bad reviews like the following can be found for the product.

"My hair has shed by the handfuls after using AMLA perm. Anyone know how I can restore my hair? I'm using organic coconut oil now."
"Answer: Try taking some Nature Bounty Vitamin for Hair Nails skin. The vitamin Biotin is helpful to regrowth of hair. Also try Dark and Lovely Serum for hair. It really helps to soften hair. Good luck. I was devastated for 3 months. I suggest when you are ready for a new perm, try Dark and Lovely. I used the one for color treated hair. My hair felt like hay after the Amla perm."