Tomorrow, Friday, July 15, transportation network Uber is reported to be planning on offering delivery of Magnum and other brands of ice cream, delivered to customers, including some free giveaways, in countries in which it operates around the world.
The company reports that over 400 cities will be taking part in the Uber ice cream 2016 festivities. The exact details of the ice cream promotion vary from city to city. Customers need to download the app to receive delivery of the Uber ice cream deals.
Free, delivered Magnum ice cream bars are reported to be available from Uber to customers who download the app in Orlando, Tampa, Jacksonville, Fort Myers, Gainesville, Miami, Naples, Pensacola, Tallahassee, and Sarasota, Florida on July 15 between 11 a.m. and 3 p.m.
The Business Journal reports expectations are for the Tampa Uber ice cream giveaway to be popular and that not all requests for delivery of Magnum bars will be successful. If there is a driver in the area, the app will notify the customer and the ice cream is said to be expected to be delivered within “minutes.” Delivery is reported to be “curbside” to help expedite the process and allow Uber drivers to give as many people as possible the chance to take part.
UberEATS, powered by the Uber app, drivers in Edmonton, Alberta, are offering complimentary delivery of Magnum bars between 11 a.m. and 3 p.m., as reported by MobileSyrup. Uber is also reported to be offering $5 ice cream sandwiches from local producer Cookie Love in the western Canadian city.
MobileSyrup reports that, across Canada, the cost for the 2015 Uber ice cream promotion averaged about $20 for delivery of three cones.
For 2016, in Montreal, Quebec, Uber will be delivering five gelati from FCO di Fiumcino for $18 between noon and 4 p.m. In Quebec City, also between noon and 4 p.m., Uber customers are offered delivery of three Magnum ice cream bars for $8.
In Chicago, UberEATS customers are reported to be expected to have a range of ice cream choices tomorrow, with some free offerings, between 11 a.m. and 3 p.m., as reported by WGNTV.
Though Buffalo, New York, is not yet served by Uber, residents of the city are reported to be offered the ability to order ice cream tomorrow, as reported by Digital Trends.
To take part in Uber ice cream delivery tomorrow, check to see if the promotion is available in your city or town. Then, download the Uber app. As stated, demand is expected to be high, customers are reportedly encouraged to keep trying through the day if they are not successful on their first attempt.
Beginning in 2009, Uber has raised $15.26 billion in venture capital in 17 rounds of financing, both debt and equity. In June, CNBC reported that Uber, a private company, had achieved a valuation of $66 billion. The financial network compared Uber with early supermarkets.
“In 1930, in the early months of the Great Depression, Michael J. Cullen leased a vacant garage in Queens, New York, and built King Kullen, what is widely considered the first-ever supermarket and example of the ‘resource integration’ model that has created the Uber ecosystem.”
Previous to King Kullen, grocers were reported to pack, deliver, and accept charges for groceries. Cullen utilized “resource integration” by inviting customers into his premises and encouraging them to select groceries themselves, as well as to pay in cash. Each change introduced by Cullen promoted efficiency, both for his business and his customers, and his idea flourished.
“They integrated a mostly unused stockpile of personal automobiles, a large pool of potential drivers … [and] the resources of a digital ecosystem that can be accessed on a smartphone,” CNBC quoted Bob Lusch with the University of Arizona with regard to Uber founders’, Travis Kalanick and Garrett Camp, “clever” use of resource integration, allowing the wildly successful company to grow so quickly.
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