President Obama is aggressively campaigning against Donald Trump, likening the presidential race to a Clinton-Obama vs. Trump race, NBC News reports.
“Obama has inserted himself more directly into the campaign than previous second-term presidents,” writes NBC News. “…He is effectively turning the election into ‘Obama-Clinton v. Trump,’ instead of a traditional contest between the two people with their names on the ballot.”
Obama’s efforts to keep Trump out of the Oval Office are historically unprecedented among second-term presidents. Normally, they only get heavily involved in supporting a candidate after party nominating conventions.
But since January, Obama has heavily criticized Trump’s ideas, and he has also implored the mainstream media to cover Trump in a negative light, according to NBC News.
Indeed, on a daily basis, the lead story on Google News is a negative story about Trump.
Julian Zelizer, a political historian at Princeton University, called Obama’s involvement in the presidential race the “biggest intervention” he can recall.
“Not only is he really coming out for the Democratic candidate, but acting in extremely aggressive fashion against the Republican nominee,” Zelizer told NBC News.
The media blitz is just one attempt to heavily influence public opinion. So, is it working?