As it turns out Leonardo is not just an award-winning actor or an activist vehemently set on seeing the effects of climate change curbed. The Hollywood heartthrob is reportedly also a savvy businessman, but keeps this part of his persona on the DL.
As Time shares, Leo has invested in a number of different businesses, from a “garbage company to an Amazonian tea purveyor and the popular mattress startup Casper.” The latest startup to grab the Oscar-winner’s attention enough to cause him to invest big bucks, is Qloo, a business that is described as being a “cultural recommendations engine.”
Leonardo DiCaprio, Barry Sternlicht back Qloo, a cultural recommendation engine https://t.co/H5DiGnzjph
— TechCrunch (@TechCrunch) June 15, 2016
The publication relays the way the data engine works to provide apparent accurate results for a given brand in terms of target audience.
” Qloo says it has ‘mapped the taste genome’ by combing through massive amounts of data. Then, it spits out answers to burning questions from brands and advertisers about the preferences of their target audiences when it comes to things like food, music and TV. For instance, as TechCrunch reports, Qloo can tell you the favorite music artists of fans of the Golden State Warriors vs. fans of the Cleveland Cavaliers… it helps advertisers ensure they’re marketing the right things to both groups, collectively or separately, based on what they do and don’t share.”
This first round of trials and investment- acquiring for the startup that Leonardo has participated in, has so far raised $4.5 million for the new company. The choice by Leo to invest in such a company indicates that he has many different interests aside from climate change and killing it on the big screen.
Speaking of Leonardo DiCaprio’s work on the big screen, the actor’s work has led him to be summoned to court based on the hit movie The Wolf of Wall Street, which is based on a true story. CNN shares that Leo has been called on to testify in a case brought against the production company due to defamation. The news outlet shares the details of this interesting turn of events.
“Leonardo DiCaprio must testify in a case against the ‘The Wolf of Wall Street’ after a man filed a lawsuit claiming he was defamed in the 2013 movie, a judge ruled. Andrew Greene, former executive of the stock brokerage firm Stratton Oakmont, is seeking $25 million in damages in a lawsuit filed against Paramount Pictures, as well as other producers. The lawsuit says the movie wrongfully portrayed him as a ‘criminal, a drug user and a degenerate through the character, Nicky Koskoff, according to the complaint.”
Di Caprio’s lawyers have argued about the deposition stating that Leo has not been involved in the screenwriting and improv by other actors within the film meaning that his understanding is”too limited to justify the burden of deposition.”
However, the film’s director and producer Martin Scorsese and the screenwriter, Terence Winter, have given depositions in relation to the case. Greene’s lawyer has offered to make the deposition easy on DiCaprio by meeting the star in Los Angeles, if it’s necessary. This was offered in order to make accommodations for Leo’s busy schedule. The lawyer also stated that it shouldn’t be too difficult for DiCaprio, seeing as he travels frequently between New York and California.
— BBC News (World) (@BBCWorld) June 17, 2016
Attorneys for Greene have stated that they look forward to bringing justice on their client’s behalf in the matter. Leonardo DiCaprio’s reps and attorneys have yet to comment on the legal matter. The New York Eastern District Magistrate Judge Steven Locke granted the motion to the prosecution in court just this past week on June 16, 2016.
[Photo by Andreas Rentz/Getty Images]