Taylor Swift Quietly Launches Side Greeting Card Gig With Papyrus
Taylor Swift is already known for her American Greetings card line, but now the pop princess is going upscale. According to MTV News, Taylor Swift has a new greeting card line with Papyrus. And while these cards are predictably pricey at up to $7.95 a pop, fans can take comfort in knowing Taylor will donate a portion of the proceeds to charity.
Designs for the new Taylor Swift card line include a floral piano motif, balloons with fringed ribbons, a gemmed flower, blingy headphones, and the totally Taylor-esque girl with a cat card. With greetings like “Yay you” and “You are my actual sunshine,” there’s no mistaking that the cheerful Taylor Swift is the voice behind this super sweet line.
While the Papyrus launch seemingly happened under the radar, Swifties quickly caught wind of Taylor’s latest greeting card gig and questioned the greeting card company on Instagram. A Papyrus rep confirmed that Taylor Swift’s new card line is available in retail stores across the U.S. and that this is “only the beginning” of the company’s collaboration with the pop superstar.
Taylor Swift has been in the greeting card business since 2009 when she first teamed up with American Greetings to create an affordable line of greeting cards, stationery, gift packaging, and more. At the time, a 20-year-old Swift was announced as “the newest writer and creative contributor to the American Greetings family.”
Taylor Swift has a parking spot at American Greetings HQ pic.twitter.com/g7VHRdfMvY
— Eric Sandy (@ericsandy) June 13, 2016
“[Taylor Swift’s] abilities as a storyteller and songwriter make her a natural at writing cards for consumers of all ages,” a statement from the company read.
“My idea of a great song is a song that says how I feel better than I could. I feel the same way about greeting cards,” Taylor said of the collaboration. “I’ve always been fascinated by feelings and how we express them to each other. Getting to write and design these cards is a wonderful experience.”
In 2013, Taylor Swift took her love for greeting cards into the electronic age with the Taylor Swift Greeting Card Mobile App, which enabled fans to send e-cards inspired by images from her Red album. The app is no longer available, but it’s clear that Taylor Swift’s passion for the greeting card industry lives on.
In a 2014 interview with Rolling Stone, Taylor revealed that she transformed a large walk-in closet in her Manhattan apartment into her “greeting-card writing room.” And two years later, she’s clearly still getting her use out of that room. In fact, Taylor Swift is so into sharing greetings and salutations that she carries birthday cards in her purse! Last year, Swift told Vanity Fair she likes to be prepared in case she forgets a pal’s birthday.
“You never know when you’re going to run into somebody and it’s their birthday, and it’s just like. oh wow, you gave them a birthday card, like five minutes later,” Taylor said.
Taylor Swift seems to like the throwback feel of actual greeting cards versus electronic greetings. She previously told Esquire that she loves writing thank you notes and considers it a lost art.
“There’s something very nostalgic to me about the feel of a card and putting pen to paper,” Taylor told the magazine. “How many times in our lives are we required to put pen to paper anymore? There’s something romantic and sort of lost about it. I like things you can touch and things you can keep, because every bit of communication we have is ephemeral in nature. You can just delete an e-mail and it’s like it was never there.”
For her new greeting card line, the back of the cards say, “Taylor, in partnership with Papyrus, donates a portion of the proceeds from this card to charity.”
The charity that Taylor Swift will donate to is not specified.
You can see the entire Taylor Swift greeting card line on the Papyrus website.
[Photo by Mark Davis/Getty Images]