Despite being merely marketing stunts for Overwatch, the attention to detail put on each figure was still a sight to behold. They may possibly be previews of actual Overwatch action figures that can be bought by fans in the future. The fine print on the back of the boxes featured some humorous writing that takes much from the game itself.
"While there is no physical or legal possibility to 'play' with the giant figures, you can play as 21 different heroes in Overwatch, releasing on the 24th of May, 12:00 GMT, on major consoles and PC. CHOKING HAZARD: It is impossible to choke on the figures due to their large size. However, choking during an actual Overwatch match is possible and may result in last-minute defeats, shame, embarrassment and public ridicule, courtesy of your peers. Prices and participation will not vary. The figures are priceless, and participation is not possible."
While it's not unusual for multiplayer-only games to have storylines and extensive character backgrounds, the level of detail given to that of Overwatch makes for a rather interesting experience. Through short stories, online comics, the popular animated shorts, and the open beta, the world of Overwatch was fleshed out over a period of time, thus creating much hype for the game. There may be no plans to have a singleplayer campaign in Overwatch, but it wouldn't be out of place at all.