Dwayne “The Rock” Johnson released a new app last week called the Rock Clock. Fans of “The Rock” can download the app for free on iTunes for iOS and Android. After download, the Rock Clock app first prompts users to set a goal to “chase their greatness,” and then create an alarm to “get up and get after it.” Users of “The Rock’s” new Rock Clock app say it’s annoying with no snooze button, but definitely does the job of getting them up early and motivated on “The Rock’s” time.
According to “The Rock” on an Instagram post two days ago, his goal was to make an app that was “motivating, uncomplicated, funny, and free.” The Journal on Saturday listed the Rock Clock as one of their five chosen apps worth downloading for the week, saying celebrity apps “vary wildly in quality” (usually not positively), but the Rock Clock swayed them over with a daily message delivered directly from “The Rock” himself.
As promised TOMORROW morning (5/2) I'm delivering to you a cool, new FREE app that'll change the way you get after your goals. And it all starts with how we get up in the morning. We're waking up together. Literally, I'm waking you up. Oh and one more important thing... F*CK the snooze button.???? #ChasingOurGreatness #ProjectRock
Even though the Rock Clock app contains mild profanity and crude humor and is rated as not for children under the age of nine by iTunes, “The Rock” boasted that his new motivational alarm clock app had over one million downloads in its first week, a number that shows just how desperate people are to find a way to get up on time in the morning.
The Business Insider reported in January that people who can’t get out of bed when the alarm goes off usually don’t get the recommended seven to eight hours of sleep every night, and results of a survey posted on the Rockport Pilot show that 10.5 percent of participants hit the snooze button more than twice. The Mayo Clinic says older adults usually need the same amount of sleep as younger adults, but sleeping patterns change as we age.
“Older adults tend to sleep more lightly and for shorter time spans than do younger adults.”
In fact, some older adults say that after age 50, they no longer use an alarm clock, but would hit the snooze button two or three times at age 25. But “The Rock” makes claims that you’ll never need the snooze button again with the Rock Clock. The Rock Clock app doesn’t even have a snooze button.
“Your mornings will never be the same again, sunshine. Ever.”
“The Rock” and app developer 7 Bucks Entertainment left the snooze button off of the Rock Clock on purpose. An AOL report says “The Rock” isn’t a fan of the snooze button. According to “The Rock,” he’s successful because he does what his competition isn’t willing to do — get up at 4 a.m. daily and put in the hard work. He wants to help you, his competition, do the same with the Rock Clock.
Fans of the 44-year-old semi-retired WWE wrestler who have already downloaded the Rock Clock app say they have no other option than to get out of bed without a snooze button. They also say the alarm clock tones prevent them from going back to sleep. Fox News reports that the classic alarm is “The Rock” saying the word “beep” over and over again, which is confusing and strange and starts your brain working, making it impossible to stay asleep.
The Rock Clock actually comes equipped with 25 custom alarm clock options, as well as daily motivational messages and videos featuring “The Rock” rapping on a rooftop and serenading to the tune of an acoustic guitar riff. Users can even choose to wake up on “The Rock’s” time at 4:45 a.m. every morning.
“I was forced to wake up, just like The Rock. It forced me to do his workouts. I was practically working out with the rock. I woke up and slept the same time he did.”
One con of the Rock Clock app, say some users, is that the app has to remain open all night, keeping the phone screen illuminated.
“The need to leave this sweet app open overnight is a real bummer,” according to one customer review.
The Boston Globe reports that motivational apps are becoming more and more popular with some of them working and some of them not. But “The Rock” has been trying to motivate people since 2014 when he started hosting the TNT reality series Wake Up Call alongside several fitness experts, including personal trainer Jillian Michaels from NBC’s The Biggest Loser.
“The Rock’s” new Rock Clock app is part of a motivational project called Project Rock, a new lifestyle brand created by “The Rock” in partnership with Under Armour. The Rock Clock app is the second project released in a series of four. The first project was an official Project Rock gear bag, which is now sold out, according to the project’s official website.
“We are all a project,” said “The Rock,” referring to Project Rock.
“We all have hopes, goals, dreams and aspirations, and I’ve officially made it my project to help as many of you get after your goals as possible. Let’s get after it and chase greatness… together.”
You can preview all of the Rock Clock app custom alarm clock tones via the Project Rock website
[Photo by Michael N. Todaro/Getty Images]