Taylor Swift is putting the fun back into April Fools' Day. Instead of pulling a prank on her fans, she released a new ad with Apple Music.
The 26-year-old stars in a new ad for the popular streaming music service. Swift is seen wearing an outfit that looks like something out of her "Bad Blood" music video. The singer then steps onto a treadmill as she jams away to some music playing in her earphones. Swift insists that the ad is "based on true events," but she could be joking on this fine April Fools' Day.
Based on true events. #TAYLORvsTREADMILL @applemusic @Drake @1Futurehttps://t.co/ryUY3Yz7Prhttps://t.co/1eIHjoVIFUIn the short clip, she chooses a song from her Apple Music-curated playlist called #GYMFLOW. Tay Tay listens to the song "Jumpman" from Drake and Future's mixtape What a Time to Be Alive. She raps along, surprising her fans by knowing the words to the song, and gets excited as she starts running on the treadmill. Then Taylor flies off the treadmill and eats it. Some have wondered if Taylor used a stunt double or if she fell all on her own. Either way, it sure looks like it hurts.
— Taylor Swift (@taylorswift13) April 1, 2016
Swift was in a very public battle with Apple Music last year. It all ended when the company agreed to pay its artists during its free three-month trial at the singer's request. She posted the following blog post on her official Tumblr account, entitled "To Apple, Love Taylor."
"I write this to explain why I'll be holding back my album, 1989, from the new streaming service, Apple Music. I feel this deserves an explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans. I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries."The singer-songwriter insisted that the reason why she withheld her music from Apple and other streaming services with free tiers wasn't self-serving. In fact, Taylor claims she was looking out for those struggling artists.
"This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field."Apple then responded to the pop star's open letter, saying that they would change its policy so that artists would get paid during the free trial. Both Taylor Swift's boyfriend and media outlets went on to claim that the musician changed the music industry forever. Others argued that Taylor's open letter was a huge publicity stunt for Apple Music, which debuted its new service back in June 2015.
Swift then agreed to release her recent album, 1989, on the service, saying that the decision was "the first time that it felt right." In addition, her "1989 World Tour" documentary video was made available exclusively on Apple Music back in December. Swift's music is still not available on Spotify or any other competing streaming music service that has a free tier.
What are your thoughts on Taylor Swift's new ad for Apple Music? Did it give you the giggles? Sound off below in the comments section.
[Photo by Christopher Polk/Getty Images for NARAS]