Analysts suspect that this decadent upgrade is an effort to gain a more upscale customer base that its other products would not typically attract.
McDonald's has been known to up its efforts when it comes to the needs of its customer. For example, last December more than 600 McDonald's locations in southern California began testing table service accompanied by a newly expanded "TasteCrafted Burgers and Chicken" menu.
Options on the customizable, and newly renamed, "Chef Crafted" menu included a beef patty, and grilled or buttermilk chicken paired with either a sesame seed, potato, or artisan roll. Customers then had the choice of finishing off their sandwiches with "bundled toppings" like "Buffalo Bacon," which included a blue cheese spread, spicy buffalo sauce, Applewood smoked bacon, a tomato, and shredded lettuce.
McDonald's has also added churros and dipping sauces to its McDelivery menu. Dipping sauce flavors include chocolate, caramel, and strawberry. The minimum order amount to qualify for McDelivery service is 8000 won (~ $6.43 USD), reports Brand Eating.