Disney Introduces Demand-Based Pricing At Its Theme Parks – Avoid Visits During Holidays And Weekends?

Shrewd visitors have always avoided Disney parks on the busiest days. The number of visitors to Disney’s U.S. parks routinely set records in the last quarter of every year. The October to December period is undeniably the peak time and visitor count has risen by about 10 percent annually, which has put extreme pressure on the smooth functionality of the parks.

Overcrowding at the parks routinely causes serpentine queues. When parks become overcrowded, management often orders temporary gate closures, till the crowd thins out. Then there’s the omnipresent challenge of extending preferential treatment to certain sections of the society. It seems with demand based pricing; Disney expects to address these concerns.

[Photo by Joe Raedle/Getty Images]