"Paramount and Allspark Pictures, Hasbro's film label, build an interconnected, cross-property onscreen universe featuring characters from five of Hasbro's other brands: G.I. Joe, Micronauts, Visionaries, M.A.S.K. (Mobile Armored Strike Kommand) and ROM."
Hasbro is now joining the bandwagon of shared universes with Paramount. It can be said that the ball started rolling with Marvel Studios' first Iron Man movie in 2008, which was directed by Jon Favreau. Now, we're into Phase Three of the Marvel Cinematic Universe. And then there's 20th Century Fox's mutant X-Men franchise as well. Of course, there's Sony Picture's Spider-Man, but the character is actually being used in Marvel Studio's shared universe.
Notably, it appears that Transformers 5, starring Peter Cullen, will be the first part of the Hasbro and Paramount shared universe, according to Screen Rant. There isn't much to be said about this upcoming movie, so there is very little information regarding how this shared universe will branch out.
Hasbro and Paramount's joining of the brands can allow for not-so-well-known toy franchises to gain popularity. This can be comparable to Marvel Studios' Guardians of the Galaxy movie. It was up to Slither director James Gunn to bring several less popular characters, namely Star-Lord, Drax the Destroyer, Gamora, Groot, and Rocket Raccoon, into the Marvel Cinematic Universe.
This was thought to be a very risky move, but considering Marvel had a good reputation for quality movies beginning with the first Iron Man movie, they figured it was worth the risk. Hasbro faces several challenges going this route, but the results were highly successful for Marvel Studios and director James Gunn. In fact, they played off the fact that the Star-Lord character wasn't even well known in his own universe.
Those at Hasbro who are responsible for making this happen are CEO Brian Goldner, chief content officer and executive vice-president Stephen Davis, and Josh Feldman, who is Hasbro's head of film development. From these three will come the development of these brands into the cinematic universe, according to the Hollywood Reporter.