Why Is Donald Trump Trending? Charm, Charisma, And Churlishness

Donald trump continues to make headlines, and trend strongly in Internet searches. As this unlikely candidate bids for the presidency of the United States, it seems people love to hate this politician who makes no apologies about his anti-immigration stance, as well as his personal attacks toward the media or anyone else who would criticize him.

Despite Trump’s many negative moments in the press, his poll numbers speak for themselves.

Such performance appeals to an American right-wing disenfranchised by the dominance of liberal politics and the failure of the GOP to counter the general shift to the left that America has made over the last seven years, particularly concerning Obamacare, which Trump claimed was “overseen by a Surgeon General who is obese, and financed by a country that is broke!!!!”

It is this “plain-talking” that appeals to supporters of the Republican Party, which are against all Obama policies, especially those helping migrants, gays, and poor people. Trump is also known for making outrageous comments, most recently implying that families of terrorists should be targeted, as well as the terrorists themselves.


Donald Trump appeals to voters due to his charm. This charm comes across in self-affirmation tropes such as avoiding an apology.

“I fully think apologizing is a great thing,” the famously self-assured Trump replied before winning the studio audience’s applause by adding: “But you have to be WRONG. … I will absolutely apologize sometime in the hopefully distant future if I’m ever wrong.”

On this episode of The Tonight Show, Trump appears to resonate with the audience and it is this public appeal that has him rising in the polls despite the negative press he receives for his shocking political beliefs and tactless behavior, such as when Trump mocked a disabled news reporter.

Is Donald Trump naturally charming? Donald trump has widespread appeal due to his natural skill for charming people. [Image by David Shankbone (David Shankbone) [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)], via Wikimedia Commons]And so the charm of Trump is his outlandish, but secretly popular, views regarding not apologizing combined with his outright politically incorrect behavior, which would be taboo on any school playground let alone the political stage.


Donald Trump is the subject of academic papers asking what makes a good business leader.

“Some of those are values, skills and cognitive abilities. Mr. Trump exhibits all of these traits. If this is what has made him as successful as he is, why are certain leaders not able to achieve his type of success?”

The conclusion of this study is that charisma is Trump’s proverbial and literal “trump card,” which he employs in his approach to the world as someone speaking his mind genuinely.

Donald Trump relies on charisma Although Donald Trump has plenty of charisma, is there anything else of substance? [Gage Skidmore [CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons]Perhaps this appeals to voters who are tired of forked tongue politicians telling them everything they want to hear instead of truth.


How could churlishness be a positive trait? In the case of Donald Trump, it seems to be that no matter how churlish he is, his popularity wavers little.

For example, here are the top three churlish quotes by Trump. For all 25 quotes, head over to Inside Gov.

  • “You know, it really doesn’t matter what the media write as long as you’ve got a young and beautiful piece of ass.”
  • “The concept of global warming was created by and for the Chinese in order to make U.S. manufacturing non-competitive.”
  • “When was the last time anybody saw us beating, let’s say, China in a trade deal? They kill us. I beat China all the time. All the time.”

Donald Trump is churlish, but successful Despite Trump’s churlishness, Trump enjoys a life of professional success and seemingly family bliss. [By Boss Tweed (Flickr) [CC BY 2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons]And so, Trump continues to use his charm, charisma, and churlishness to win over voters who seem in a trance, mesmerized by this absurd man who reflects a pomposity not seen since the two terms of the last GOP president, George W. Bush.

[Image by DonkeyHotey CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0), via Wikimedia Commons]