General Mills CEO Ken Powell did not mince words on Wednesday when he attended an LGBT pride event and declared his company's strong opposition to a proposed constitutional ban on same-sex marriage in his home state of Minnesota.
During his speech Mr. Powell proclaimed:
"We value diversity. We value inclusion."
As expected the anti-gay organization The National Organization for Marriage threw a fit, claiming that General Mills was turning against its core group of buyers. The group told the San Francisco Chronicle:
"General Mills makes billions marketing cereal to parents of young children. It has now effectively declared a war on marriage with its own customers."
In the meantime General Mills is now gaining support from very vocal marriage equality activists.
While I wouldn't expect to see Neil Patrick Harris on a Wheaties box anytime in the near future the move by General Mills to outright support gay rights in the United States highlights the dramatic shift in viewpoints the country has been experiencing over the last several years.
Would you buy a really gay box of Cheerios?