Donald Trump has established a terrible reputation for speaking the worst parts of his mind. His comments about Mexicans being drug dealers and rapists has caused Salma Hayek to avoid even saying his name. But recently, Donald Trump turned his controversial opinions against a political opponent, Carly Fiorina. As reported by the Inquisitr, Donald Trump reportedly insulted the appearance of Carly Fiorina to a group of staffers.
"Look at that face!" he said. "Would anyone vote for that? Can you imagine that, the face of our next president? I mean, she's a woman, and I'm not s'posedta say bad things, but really folks, come on. Are we serious?"
Instead of ignoring Donald Trump or lashing out angrily in defense, Carly Fiorina has used his cruel comment and turned it into a political positive for her campaign. In the promotional video above shared by People, you can see how Carly Fiorina stole Donald Trump's "look at that face" insult and turned it against him, simultaneously co-opting the words as a positive catch phrase and making Donald Trump look mean-spirited in the process.
The message Carly Fiorina sends in her latest video is not just a response to Donald Trump, it is primarily directed at women, who many believe are more frequently judged for their appearance than men. In it, she rallies women of America to be leaders in their communities and places of work--indirectly encouraging them to vote for her as a promise to support their values.
"Ladies, look at this face," says Carly Fiorina. "And look at all of your faces. The face of leadership."
Carly Fiorina also indirectly calls out Donald Trump for criticizing her looks simply because of her age. The Republican candidate makes a point to say how proud she is of her face, because it is proof of her wisdom and experience.
"This is the face of a 61-year-old woman. I am proud of every year and every wrinkle."Jezebel also reported on the "Look at this Face" ad, noting that Carly Fiorina is the only woman in the Republican primary. While Fiorina did admit that she has endured media bias because of her gender, she claims not to be campaigning on a platform of women's issues alone.
"I am not asking for your vote and your support because I am a woman," she said. "I am asking for your vote and your support because I am the most qualified candidate to win this job and to do this job."
What do you think of the new Carly Fiorina ad? Was it a clever response to Donald Trump?