Small but definitely terribly good is what best describes GoPro, and embodying this mantra is what inspired GoPro to push its limits beyond imagination.
GoPro recently released its newest GoPro unit, the GoPro Hero 4 Session, and it’s setting the bar for the tiniest, lightest, yet most efficient camera on the market today. BBC reports that GoPro Hero 4 Session is revolutionary in terms of size and efficiency, 50 percent smaller and 40 percent lighter than its higher-end GoPro Hero 4 counterparts. Pushing the boundaries of size while maintaining quality is GoPro’s goal upon releasing the new GoPro Session.
GoPro has always been the go-to camera for adventure-seekers ever since it was released, and since its function heavily banks on it being portable, yet powerful, the new GoPro Hero 4 Session is, in theory, the best of its kind. Donning an eight megapixel action camera, a 170-degree wide angle lens, and an almost perfect cube body, the GoPro Hero 4 Session is perfect for those who seek compactness above all. GoPro founder Nick Woodman shares his goal for the GoPro Session.
“We challenged ourselves to produce the smallest, lightest, most convenient GoPro possible.”
Another selling point for the GoPro Session is that it’s the first GoPro variant to be water-resistant without needing a separate case. Timedocumented their test drive of the new GoPro Hero 4 Session in terms of water resistance, and the results are amazing for such a tiny device.
One of the tests conducted with the GoPro Session attached the GoPro unit to a paddle for a white water rafting session and the GoPro held itself, withstanding the water and the commotion. The GoPro was able to hold itself up to 33 feet underwater, and Time reports that the video footage recorded by the GoPro Session was as realistic and crisp as the ones seen by the naked eye.
Woodman also notes that the GoPro Session has enhanced audio capabilities, since he noted that sound quality is equally important with image quality when capturing videos. Since the GoPro Session doesn’t need to be enclosed in a transparent case, the microphones aren’t muffled, and the full capability of the GoPro is utilized.
Woodman continues his trademark of putting his GoPro units in his mouth and he tells Forbes that there is actually some logic as to why he markets the GoPro this way.
“[GoPro Hero 4 Session] fits in your mouth way easier than other GoPro units. If you’re a dad, you’ll get it. If you have two or three kids running around and one of them is about to kill himself and you don’t have a place to put the camera, you put it in your teeth and you can take a great video.”
Woodman shares how they have managed to make GoPro as good and pro as it is today.
“We think of GoPro as a movement. It’s a movement that’s enabling the highest quality user-generated content that the world has ever seen, blurring the lines with professionally produced content.”
GoPro Hero 4 Session will be out on the market July 12 for a suggested retail price of $399.99.
[Photo via Ryan Mac / Forbes, GoPro shop]