Jessica Simpson: Sedona, Arizona Swimsuit Shoot Sizzles, Facebook Fans Go Bonkers Over Weight Loss

Hot Mama Alert! She may have stripped down to a skimpy swimsuit for a photo shoot, but this blonde singer-turned-entrepreneur looks sensational.

Jessica Simpson nearly broke the internet when she posted snaps from her new Collection in Sedona, Arizona. The mother of two, who recently dropped 70 pounds of baby fat, flaunted her tantalizing curves and dreamy eyes in her new spring-summer fashion apparel, citing an E Online celebrity news report.

In Sedona, Simpson teamed up with in-demand photographer, Gilles Bensimon. Jessica’s mother, Tina, pitched in with styling her famous daughter. Jess’ husband, Eric Johnson, was on-hand behind the scenes to support his wife and give her an occasional kiss in between shoots and clothing changes.

J. Simp posed in a hot, plunging coral-black swimsuit with a sassy fringe-neckline from her Jessica Simpson Collection ad. With her pouty lips, she completed the bathing suit number with wrist and ear bangles and Arizona desert-ish nail polish.

Jessica wore her blonde locks loosely and stared at the camera with a look of confidence. Reportedly, the new Simpson-designed swimsuit sets you back for a buck-o-six and will be available soon for purchase online and at Nordstrom brick and mortar locations.

The Weight Watcher spokesperson recently dropped a boatload of weight after giving birth to her second child. She attributes her staggering weight loss to a focus on “balanced choices.”Last year, she sat for an interview and talked about her new-found glow.

“Today, I feel truly comfortable in my own skin. Better exercise habits, food choices, and lifestyle changes have contributed to this, but ultimately, my confidence comes from my state of mind… Eric has seen me at every size, and he loves me no matter what.”

In the Jessica Simpson Sedona, Arizona photo shoot, there are other pieces she donned besides the body-hugging bathing suit. Jess sports a crochet top in a close-up shot and wears a sheer dress in another. And to cap off the smoking-hot look, Simpson teased fans with a pair of those legendary daisy dukes and goose-bump-causing fringed platform heels. Thank you very much.

And from the looks of it, fans and followers on her social media accounts gave her resounding thumbs-ups. Her Facebook page alone had many cosigning over the Jessica’s Sedona photos.

“She’s so beautiful and down to earth.”

“Wow so very super sexy!!! love this so very much!!!”

“Va-va-voom! Fab picture!”

“Look at you. You will always be one of the most beautiful woman I have ever seen in the world.”

Simpson recently sold a 50 percent stake in her company to Sequential Brands Group. Then, she claimed to still be deeply involved in the success of the company. Moreover, Jessica will still have a hand in designing, according to a statement she released on the partnership.

“I am extremely honored to partner with Sequential Brands Group to continue the growth and integrity of the Jessica Simpson Collection. Working together with the powerful management team at Sequential and with all of our trusted retailers and licensees, including Camuto Group, there is no limit to our success. I’m as committed as I was ten years ago. Here’s to the next billion.”

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[Photo by Jason Merritt/Getty Images]