Marcus Lemonis’ ‘The Profit’ Will Feature SJC Drums In 3rd Season Premiere Of CNBC’s Popular Money Show Tonight

Marcus Lemonis’ The Profit premieres for the third season tonight on CNBC. The TV reality show centers around Beirut-born Marcus Lemonis and the businesses that he helps to survive financial disaster. CEO of Camping World and Good Sam Enterprises, Marcus Lemonis bails the companies out of tough times by investing in them and giving business advice on how they can successfully run their companies and make huge profits. The Profit Season 1 first aired in 2013, with Season 2 following in 2014. The show is produced by Machete Productions, according to CNBC News.

The first episode will tell the story of Mike and Scott Ciprari, two brothers who are dealing with problems in their custom drum company. The Ciprari brothers are well-known in their town of Southbridge, Massachusetts, but their once close relationship is now an icy one as cash flow problems, unpaid bills, and complaining employees threaten to destroy their relationship and their business. That’s where Marcus Lemonis comes in. The expert businessman, investor, and TV personality will invest money in SJC Drums. But there is one catch. Mike and Scott Ciprari must be willing to heed all of Lemonis’ advice. This can be the hardest part for some business owners with big egos. Here is what Lemonis states, according to Entrepreneur.

“Business success is about the three P’s: People, Process and Product. Once you take my check, I’m in control, there’s no negotiating.”

For many CNBC The Profit viewers, Marcus Lemonis is their idol. His business savvy and his compassion is what endears him to many. Read what some social media fans are saying in anticipation of tonight’s third season premiere.

“Marcus Lemonis is my idol, real smart disciplined, but this man has huge heart.”

“When I walk into a business now I look at it differently and think…. “Oh, Marcus wouldn’t like this and he would change that!” LOL.”

“Love the show. Would love to have more follow up at the end. It’s like a cliff hanger.”

“I enjoy it deeply. Idk love though.”

“Still waiting on the “non-profit” episode! Help a non-profit.”

In addition to SJC Drums, The Profit will feature some other struggling businesses in 12 one-hour episodes, such as FuelFood of West Palm Beach, Florida; Standard Burger of Staten Island, New York; The Lano Company of Kansas City, Missouri; M&D Marketing/240sweet of Columbus, IN; the Miami-based Grafton Furniture; Park City Utah’s Ramp Sports; New York City’s Tonnie’s Minis; and Bethlehem, Pennsylvania’s Precise Graphix.

Bar Rescue and Food Network‘s Restaurant Stake Out and Restaurant Impossible are similar reality shows that follow the same vein as The Profit.

Tune in to The Profit: SJC Drums tonight at 10pm ET/PT on CNBC.