McDonald’s knows that they have had some troubles with sales over the past few business quarters, and it’s known that changes need to be made. Well, they’re actually bringing something back from the past and hoping it will help in some ways. McDonald’s is bringing back The Hamburglar, but he’s really nothing like anyone remembers.
— CNNMoney (@CNNMoney) May 6, 2015
No, that is not a hoax like the one that makes the round from time to time that McDonald’s is getting rid of the Big Mac. This Hamburglar thing is actually happening.
As CNN put it, the Hamburglar is no longer the short, chubby, masked cartoon character that people remember from the ’80s and ’90s. Sure, the new guy still has on a mask and wears stripes and even has a cape, but he’s lost a few pounds.
There’s a reason for the trimmed-down Hamburglar and it’s so McDonald’s can be a “modern, progressive burger company,” per CEO Steve Easterbrook. The new slim and trim Hamburglar is being used to introduce a new Sirloin Third-Pound Burger that will only be available for a limited time.
Wait, is this who we think it is??! https://t.co/rc9xhQrAUi
— McDonald’s (@McDonalds) May 6, 2015
It’s probably only a matter of time until someone shouts out that McDonald’s isn’t living up the name of the Hamburglar. After all, he is a thief who doesn’t go for buying or making his own burgers, but taking them when he wants one.
A lot of people online are trying to determine if the new Hamburglar at McDonald’s is trendy, hot, creepy, or who knows what.
— GQ Fashion (@GQFashion) May 6, 2015
TIME has put together a list of tweets from different people who aren’t quite sure what to think of the new Hamburglar. And people have composed a list of what they think he may look like now.
- Repo Man – former wrestler for WWE
- Cosplayer dressed up as the Lone Ranger
- A corny dad getting ready for a Halloween party
- The alternate universe version of Captain Morgan
No-one is quite sure what to make of the new Hamburglar for McDonald’s, and if he will even stick around after the new burger is gone. Will he come back as the Sirloin Third-Pound Burger does like the seasonal McRib? Will mayor McCheese, Birdie, and the Fry Guys ever make a return?
[Images via McDonald’s]