As summer nears and people try to get their beach bodies in shape, bathing suit company Swimsuits For All has released a new advertisement that is turning quite a few heads.
Plus-sized model Ashley Graham is pictured on the Swimsuits For All poster with the tagline, "Are you ready for this beach body?" The 27-year-old model is pictured in a two-piece black bikini with the hashtag #CurvesinBikinis.
"Are you ready for this beach body? We are. All bodies are #BeachBodyReady," tweeted the retailer for swimsuits for curvy women.
Are you ready for this beach body? We are. All bodies are #BeachBodyReady #CurvesInBikinis #SwimSexy @theashleygraham pic.twitter.com/DjwGnJV36IThe Swimsuits For All poster is supposedly "mocking Protein World's tagline, 'Are you beach body ready?" according to the Daily Mail.
— swimsuitsforall (@swimsuitsforall) April 29, 2015
According to People, the Swimsuits For All "image features the same text and color treatment as the controversial Protein World beach body signage in the United Kingdom, which has received backlash from body image crusaders."
Swimsuits for all lashes back at Protein World with Ashley Graham ad http://t.co/cR9MwSsnfA via @Flavourmag That woman KT again though :(While the Protein World advertisement was banned in the United Kingdom on Wednesday, it is still getting quite a bit of attention.
— Miss Tofelees (@HypomanicP) May 1, 2015
Graham, who has long been a proponent for body love and acceptance, posted the Swimsuits For All picture on her Instagram, captioning it "There's no reason to hide and every reason to flaunt!"
Graham's campaign for Swimsuits For All was even featured in Sports Illustrated, marking her as the first plus sized model to be featured in the magazine.
Ashley Graham looks beautiful in this Swimsuits for All ad - http://t.co/VYWBTwzYcZ #fashion #plussize pic.twitter.com/H7NjX86N0rAnd Graham isn't just hitting back at Protein World with her Swimsuits For All campaign. Graham was also a part of Lane Bryant's I'm No Angel campaign, a reportedly "anti-Victoria's Secret campaign that featured lingerie models of all shapes and sizes."
— Alisha Magic (@alishamagic) February 5, 2015
So, how are people reacting to the Swimsuits For All beach body movement?
Many are showing their support saying, "Way to go!" and sharing how the campaign is so "inspiring."
@swimsuitsforall @theashleygraham love it. you are inspiring!!
— BEYOND YOGA (@BeyondYoga) April 30, 2015
@swimsuitsforall @theashleygraham. Way to go!!!It appears that Swimsuits For All has a hit with their latest advertisement and their chosen model, showing everyone that "all bodies are beach body ready."
— DPConsulting (@DPEnvConsulting) April 30, 2015
[Photo Courtesy of Popsugar]